Digital fundraising

Online fundraising is the raising of charitable funds through the internet. It is a relatively new form of fundraising and still brings in a tiny proportion of total donations, though growing rapidly.

Some charities offer the facility to make donations through their own websites; others rely on third-party websites to collect donations for them.  Some charities also raise money through the sale of virtual gifts, offering donors the opportunity to ‘send a goat’ to another person when really they are simply giving the gift as cash to a charity.