Corporate fundraising sees charities raising funds from companies. Companies donate directly or, more usually, raise funds for charity through their staff or customers.
Large companies often have Charity of the Year deals where they will support and promote one charity for the year.
Corporate giving tends to hover at an average of around 1 per cent of companies’ pre-tax profits.
Pub chain JD Wetherspoon staff across the United Kingdom have raised over £3m over the course of an eight-year partnership with CLIC Sargent.
For small charities, corporate partnerships can feel imposing and beyond reach. But while they might be small fish, Kim Sutton says small charities can still take a big bite out of corporate philanthropy
Most charities expect the near future to hold further drops in income, but anxiety over cashflow has lessened as the recession came to a close.
The Telegraph newspapers have raised more than £1m for its four annual Christmas appeal charity partners.
A coalition of some of the UK’s best-known charities have launched a campaign calling for a global tax on all transactions between financial institutions to raise money to fight poverty, protect public services and tackle climate change.
Charities should look to build relationships with companies working in financial services, manufacturing and construction as those three sectors are likely to enjoy the quickest recovery as the economy begins to strengthen.
Unicef UK is set to launch an integrated five-year advertising campaign next Monday to raise £55m for children worldwide. The ‘Put it Right’ campaign, which will begin next Monday, 8 February, will be rolled out in three phases across TV, print, digital and outdoor media.
Donations to the arts fell by 7 per cent last financial year, declining nearly equally across individual, corporate and trust fundraising streams.
Santander is offering £250,000 to community-based good causes in a scheme asking customers to vote for a local charity to receive a slice of the funding pot.
A tri-partnership between Deloitte, Cancer Research UK and the NSPCC has brought in more than one and half times the original target. Bethan Wood and Jenny Smith reflect on two years of co-operation in corporate fundraising
Another week, another batch of charity Christmas partnerships kicking off.
Dragons’ Den star James Caan has been appointed chair of The Big Issue magazine to help stimulate corporate giving through subscriptions.
Charities are using their online presence and corporate partnerships to boost their Christmas fundraising income. This week's update looks at campaigns involving Merlin, Cancer Research UK, Help the Hospices and Weldmar Hospicecare Trust.
Missing People has secured a corporate partnership with social network Friends Reunited, opening the charity up to an audience of over 20 million.
The Financial Times has announced Room to Read as its Christmas appeal charity partner, as newspapers kick off their holiday fundraising drives.
Ryanair’s charity calendar has sold thousands of copies within five days despite coming under attack from women’s rights advocates.
A new guide highlighting the tax incentives of corporate giving has been launched by the government, acknowledging that tax efficient giving is underused and misunderstood. A Guide to Giving for Business was launched late last week by minister for the Cabinet Office Tessa Jowell on behalf of the Office of the Third Sector, HMRC and HM Treasury.
The charity Christmas card market is even less generous than the recent Which? report suggests, according to the Charities Advisory Trust. The Trust has labelled the recent Which? report on the state of the charity Christmas card as “incomplete”. Which? reported that the lowest percentage donation to charity from any Christmas card came from Next and House of Fraser, which each gave 6 per cent of the value of cards to a nominated charity.
EasyJet has raised nearly half of it’s year long £1m fundraising target for charity partners Alzheimer’s Society just three months into the partnership.
Investment bank Goldman Sachs could become one of the world’s biggest donors to charity, as it considers ways of deflecting expected criticism of predicted large staff bonus payments. Goldman Sachs is said to be considering making a donation in the region of $1bn when it pays out bonuses this year. Pay and bonuses for the banking giant’s staff is expected to be worth around $22bn – a record for the company.
In an increasingly competitive marketplace, charities are well placed to negotiate better deals from agencies, says Alison Cowan It’s a tough market out there, and your first thoughts are probably not for the agencies that rely on corporate marketing budgets - usually the first spend to be cut in a recession.
Winning over employees rather than just appealing to top brass, is critical to securing a corporate partnership, according to a new report. Staff have been rated the top stakeholder at every stage of corporate partnerships by large companies in a new study produced by the Charities Aid Foundation in partnership with the Nottingham Business School. They polled 51 large companies about their corporate social responsibility (CSR) programmes.
Another month, another online retailer offering the public the chance to donate to charity while carrying out run-of-the-mill transactions. In fact, two more this time. Already this year we have had Donatesomeback.com selling insurance and giving 50 per cent of the sale commission to charity, Swift Mobility which gives 10p in every pound spent to Scope, and Hope Charity Bingo gives 25 per cent of revenue back to the relevant cause, to name but a few. Does this indicate it is a profitable model? Let’s hope so.
Figures from the top 300 fundraising charities reveal the latest trends in legacy fundraising, and offer insight into cause-related giving in a recession, as Charity Market Monitor author Cathy Pharoah reports. In reviewing fundraising performance, the current challenge for charities is to establish what is genuinely due to the economic downturn and what would probably have happened anyway.
WRVS built on its history of strong volunteer support to develop a raffle and broaden its individual giving income. With volunteers on board, Michael Dent tells how fundraisers convinced the rest of the charity to increase its raffle programme which is now its most successful individual giving stream. WRVS only started fundraising from individuals in 2005 following large cuts to its long-established government grant.
Facebook is to launch a charity gift scheme, according to an announcement at a US conference. Randi Zuckerberg (pictured), Facebook's director of development, told the Social Good conference in New York on Friday that the social network is planning to expand its gift shop to include a facility for users to send virtual charity gifts to their friends.
The PFRA is considering setting up a registry of approved fundraisers as part of move to crack down on rogue behaviour. A working party has been set up by the Public Fundraising Regulatory Association to look into the creation of a register of face-to-face and door-to-door fundraisers which could limit such fundraising work to those registered with the PFRA.
Spotting trends in major charities is a good indicator of what may be happening elsewhere. Using the latest Charity Market Monitor report, Cathy Pharoah assesses the current state of play In the current market turmoil, as the charts plunge up and down, the biggest challenge in planning next year’s fundraising strategy is that of getting any steady reading at all. Recession, yes, but how deep or how long is currently beyond safe prediction. The best compass is to look at the general direction of the market. And the evidence from the Charity Market Monitor 2008 suggests that major charities were already experiencing the impacts of recession by the end of 2007.
The FRSB is considering changing its constitution to allow it to address complaints about fundraising carried out by charities and agencies that are not FRSB members. Alistair McLean (pictured), chief executive of the self-regulatory body, confirmed to Charity News Alert that the board discussed the possibility at its meeting last week.
One of the ironies of our age is that the declining popularity of democracy with a capital ‘D’ is accompanied by a dash-to-vote in many other areas of life. Beth Breeze discusses how the pull of the poll could skew charity of the year selections Reality TV shows repeatedly enjoy higher ‘voter turnout’ than more meaningful elections and an astonishing 1.2 million votes were cast to choose a new flavour of Walkers crisps. The charity sector has not been immune to the pull of polling.
