Good communications are integral to the running of a modern charity, particularly those operating nationally or internationally.
Advances in communication technology in recent years, such as improved video conferencing and mobile applications, have helped charities to stay in touch with employees wherever they are working.
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A charitable fund set up to tackle the stereotyping of Essex girls has raised £38,000 six months after its inception.
CharityComms, the professional body for charity sector communicators that was set up and is chaired by Joe Saxton, has recruited Vicky Browning as its new director.
The civil society sector is perceived by consumers as being more environmentally friendly than any other market sector, new research has revealed.
Charities need to get in touch with their inner rockstar and amp up the value of their brand, says Gareth Spillane. As a first step, ask yourself if your charity was a drink what type would it be?
Charities can capitalise on cases of mistaken identity, just like Swiss who pass off cuckoo clocks as their own.
When a topless man is promoting prostate cancer awareness, Michael Naidu smells a whiff of double standards.
The National Trust has begun to roll out its new-look branding designed to make the charity appear ‘warmer’ and appeal to a younger demographic.
An anti-bullying charity is leading an online campaign to try to force Apple to allow charities to include donate buttons in iPhone applications.
The Institute of Fundraising is mustering support for a sector-wide public-facing campaign that will reinforce the message that fundraisers have every right to ask for money on behalf of beneficiaries.
When was the last time you took stock of every touchpoint you had with your supporters? I saw a really good blog recently about the fact that fundraising has not really changed over the past 120 years. It's true and while I am an advocate of doing things that work, I ften see lots of stuff that is downright dull. Crusty and old.
The time for talking about improved accountability is over: this year must be about action and outcomes, says Amanda Powell-Smith Charities and donors are both asking questions about where they should prioritise their spend and how they can make their limited funds work harder. In 2009, the word to keep at the heart of all communications planning is ‘impact’.
Macmillan Cancer Support has written a new strategy that aims to turn it into a "supporter-centric"organisation while at the same time increasing revenue by at least 11 per cent.
Old and unfashionable fundraising principles should not be abandoned, but revamped for the digital age, according to a new paper released by Tony Elischer.
Five third sector organisations will have staff trained up in computer and communication skills as part of a new programme launched by telephone giant BT yesterday.
The future is digital for the National Trust. Gemma Ware finds out why it is creating a digital media department and employing a team of 25 in-house specialists
The voluntary sector has become "a bit grovelly, a bit apologetic" in the way it gets money, Kids Company founder Camila Batmanghelidjh told the Charity Comms conference last week.
Charities are to compete in a timed battle to create a cause-related marketing campaign next month in an effort to win the Marketing for Good Award 2007. At a daylong conference to be held in London on 28 February, six charities including The Princes Trust, RNIB and Help the Aged will work from a brief to pitch their campaign ideas to an audience of delegates from the charity and corporate marketing sector. A panel of industry experts and a vote from the floor will choose the winner.
The Woodland Trust is one of 25 charities to benefit from a free email marketing service.
The ImpACT Coalition has produced a new logo for use by its members on all future communications. Unveiled to members at an event on 9 May, the logo is soon to be joined by a website that is in the advanced stages of development. The website will contain materials and resources needed to further the objectives of the coalition and is expected to go live in June 2007.
Theatre has a long and distinguished history, and has covered an enormous number of issues and subjects in that time.
Fundraisers should be prepared to tell their most valuable donors and grant makers about impending media crises, delegates were warned at PF's Leadership Forum.
It's been a month of bad press for fundraisers with donors queuing up to air their charity grievances in the media. First came the Prince's Trust, which suffered a high-profile drubbing by the Sainsbury's family, over a £2.5m legacy left by the family's Jason Kanabus when he died last summer.
Save the Children is taking its donors one step closer to the action following the launch of a new interactive website that provides 360-degree images of a slum in Sierra Leone and allows visitors to "meet" its residents.
Animal Defenders International (ADI) lost its challenge to restrictions on political advertising by campaigning groups at the House of Lords this morning. Since 2005, ADI has been fighting a ban on its ‘My Mate’s a Primate’ TV advert (pictured). The Broadcast Advertising Clearance Centre blocked the advert because ADI was deemed to be a political group under the Communications Act 2003. ADI challenged the decision in the High Court in October 2006, but was given right to appeal directly to the House of Lords after losing the case.
Members of the Giving Forum have been asked for their views on the future of the informal talking-shop after confusion at its latest meeting about its purpose. The forum, which is hosted by the Charities Aid Foundation, has three main aims: to create liaison between key players, to drive up giving and to share good practice in giving. However, some attendees at the latest meeting on 12 September were concerned the group had lost focus. "It reminded me of the bits of the Giving Campaign at its worst," said one. Another said there was even "some confusion around the table as to what it was for".
The RSPB is to complete a 'brand stretching' exercise in an attempt to raise its public profile after research highlighted a lack of awareness about its work. Market analysis has found that while 80 per cent of the public had heard of the RSPB, many were unaware of the work it does with wider wildlife conservation and global environmental issues.
Individuals with new-media experience, knowledge of RoIs and with a welcome obsession with Facebook are in demand as charities struggle to recruit qualifi ed e-fundraisers, discovers Gemma Ware With research suggesting it is imperative for charities to invest in their online presence (see page 29), the demand for qualified e-fundraisers is sky-high. But they are proving very difficult to recruit.
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