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Communication breakdown: How donors react to charity communications

Communication breakdown: How donors react to charity communications
Research

Communication breakdown: How donors react to charity communications1

Fundraising | Celina Ribeiro | 8 Mar 2010

Last year more than a third of donors stopped giving to their regular charity. In research revealed exclusively to Civil Society, fast.MAP explores why donors stayed loyal or gave up and how they prefer to be contacted by charities.

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