Share

Social media 'should not just be for fundraising'

Patrick Nash, Connect Assist chief executive
News

Social media 'should not just be for fundraising'1

IT | Kirsty Weakley | 19 Jun 2012

Charities should be using social media to deliver services, according to research carried out by social enterprise Connect Assist.

According to a survey carried out by the contact centre solutions organisation, 80 per cent of 18 to 24-year-olds and 73 per cent of 25 to 34-year-olds use Facebook, Twitter and the internet to get financial, social or emotional advice.

Connect Assist chief executive, Patrick Nash (pictured) said: “These findings highlight just how engrained social media has become in our daily lives and how it is now seen as a critical source of information and support. Yet the charity sector is worryingly behind the curve.

“To date the only way that charities have embraced social media is as a fundraising tool.”

The survey also reveals the divide between the generations with 18 to 34-year-olds saying that if a charity can only offer one communication channel it should be via social media, while the over 65s preferred face-to-face methods.

Connect Assist commissioned ICM Research to carry out the survey of 1,000 over the phone.

Last month Missing People carried out a 24-hour tweetathon, tweeting the details of missing children to try and find them. A spokesman told civilsociety.co.uk that it was too soon to tell if any child had been found yet, but that the charity was collating data.

 

SMK
Communications Officer
Sheila McKechnie Foundation
19 Jun 2012

Alongside fundraising and service delivery, social media as a tool for campaigning is also important. Social media has fast become a valuable tool in engaging vast numbers of people and, unlike traditional means of communication, it taps into previously inaccessible audiences. The London Cycling Campaign, for example, utilises Twitter as a discussion space for cyclists around London. They otherwise may not be connected. Social media can be a fast-pace, fresh and effective way to promote and build campaigns.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

£8m funding allocated to water rescue and Royal Navy charities

30 Jan 2015

The government has today announced the names of 23 water rescue and Royal Navy charities which will received...

Sector must address gap between public perception of charities and the truth, says Sir Stuart Etherington

28 Jan 2015

Public perception of what charities do can be very different to the truth and an "intelligent engagement...

Caron Bradshaw: ‘I think we took on too much too quickly’

28 Jan 2015

The chief executive of the Charity Finance Group, Caron Bradshaw, said yesterday that her charity took...

Shawcross reappointed as chair of the Charity Commission

29 Jan 2015

Francis Maude, minister for the Cabinet Office, has reappointed William Shawcross as chair of Charity...

Commission shows ‘real improvement’ but many concerns remain, says Public Accounts Committee

29 Jan 2015

The Charity Commission has been praised by Margaret Hodge, chair of the Public Accounts Committee, for...

Commission to investigate charitable school over private benefit from leisure centre and dating agency

29 Jan 2015

The Charity Commission is set to open a statutory inquiry into Durand Education Trust, a charity connected...

NGO domain pages will launch in May

28 Jan 2015

The Public Interest Registry will make the .ngo generic top-level domain name generally available from...

Comparison website for special needs services launched by charity consortium

23 Jan 2015

A coalition of social care charities has launched a TripAdvisor-style website, designed to help families...

CRUK debuts contactless giving through shop windows

21 Jan 2015

Cancer Research UK has announced a collaboration with outdoor media owner Clear Channel to bring contactless...

Join the discussion

Twitter button

@CSFundraising