Supermarkets donate profits from #icebucketchallenge to MND Association
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Supermarkets donate profits from #icebucketchallenge to MND Association

29 Aug 2014 | Alice Sharman

Tesco has announced that it will donate the profits made from an increase in sales of ice to the Motor Neurone Disease Association, which has now received over £3m through donations from the ice bucket challenge.

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Supermarkets donate profits from #icebucketchallenge to MND Association

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Macmillan has raised £3m from viral fundraising craze the ice bucket challenge, while the Motor Neurone Disease Association has raised another £2m, the two charities said today.

The NCVO pay panel addresses a problem that doesn't exist -- setting up a straw man to beat to a pulp -- and has by its mere existence made it seem that a deep, dark scandal is brewing within the charitable sector. It would have been far better to greet phony media muck-raking with the scornful silence it deserved. Thanks for nothing, folks.

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Dawn Austwick, CEO of BIG

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Civil Society Media's Carys Pugh did the challenge for MNDA

Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying the craze has been raising money for cancer charities in New Zealand since July.

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