Share

Tesco smashes fundraising target for Alzheimer's charities

Tesco smashes fundraising target for Alzheimer's charities
News

Tesco smashes fundraising target for Alzheimer's charities

Fundraising | Niki May Young | 27 Apr 2012

Alzheimer's Society and Alzheimer's Scotland are celebrating a windfall of £7.5m from last year's charity of the year partnership with Tesco, which set a new record for funds raised through the supermarket chain's scheme.

The funding will help support 100,000 more people living with dementia and their families through 25 new support workers, increase capacity at the National Dementia Helpline and fund two research fellowships into the causes, prevention and treatment of the debilitating illness. It will also help to fund the continuation of the first ever Dementia Community Roadshow raising awareness around Tesco stores in 154 towns for the next two years.

The funds raised represent a record for the organisation's partnership fundraising, beating the 2010/2011 record of £7.2m raised for Clic Sargent.

Responding to the news that £7.5m had been raised, 50 per cent more than the target of £5m, Jeremy Hughes, chief executive of Alzheimer's Society said: "We have been overwhelmed by the great response we've had from Tesco staff, showing their support for the cause by smashing the fundraising target so we really can make huge strides in the fight against dementia."

A spokeswoman for Tesco advised that the success was down to an "extremely popular and relevant cause" as well as innovation in fundraising. When asked, over half of the organisation's staff and customers reported to know someone living with dementia. This led to a drive throughout the businesses stores, distribution centre and offices to undertake a multitude of fundraising activities. 

Tesco staff held 4,157 fundraising events from 1 March 2011 to 29 February 2012 with 550 staff undertaking extreme challenges, such as sky diving and trekking Mount Kilimanjaro. Tesco Distribution took part in a 'Distribution's Got Talent' event where customers were invited to vote for the best acts, raising £50,000 - and was Alzheimer's Society's most successful ever text fundraising campaign receiving 8,000 texts, the spokeswoman advised.

Tesco supports the charity sector in a number of ways, the charity partnership scheme being one of its facilitators for charitable giving which it runs across five markets: the UK, Ireland, Japan, Malaysia and Poland. Tesco also has the Tesco Charity Trust which it launched in 1987 to support local and national charities, and it runs emergency appeals through its stores when funds are in immediate demand following crises.

Figures are not yet available for company's full year's giving in 2011/2012, but the previous year Tesco donated £64.3m to charities and good causes through donations both monetary and in-kind. 

The success of the Alzheimer's charities' partnership with Tesco has prompted an even more ambitious aim of raising £10m for this year's charity of the year, named in January as Cancer Research UK. The supermarket has supported CRUK for a number of years through the Race for Life fundraising event.

 

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Man admits stealing £300,000 from collections for Help for Heroes

29 Jul 2014

A man has admitted pocketing £300,000 donated by members of the public who believed it would go to Help...

Up to 144 jobs could go at Royal Voluntary Service as part of restructure

29 Jul 2014

Royal Voluntary Service is planning to make up to 144 redundancies in both its operations and support...

Children's charities call for an end to 'price-driven competition' in public service provision

28 Jul 2014

A coalition of 29 children’s charities and trade unions including Barnardo's and Action for Children...

Commission investigates charity over concerns it was used for private benefit

29 Jul 2014

The Charity Commission has opened a statutory inquiry into grant-giver the Catalyst Trust over concerns...

PTA-UK: Big Society Network chief was confident of funding

28 Jul 2014

PTA-UK has revealed that it turned down an invitation from Big Society Network to be a partner in its...

Big Society Network chair’s company gave £64k to Conservative Party

28 Jul 2014

A company owned by the chair of Big Society Network donated services totalling more than £54,000 to the...

Online donations forms are too long and cost charities donations, finds report

28 Jul 2014

One third of leading charity websites require potential donors to complete more than 20 actions before...

Greenpeace video removed from YouTube following copyright claim

14 Jul 2014

A campaign video by Greenpeace against Lego’s relationship with Shell has been subject to a copyright...

Oxfam advert removed after appearing before extremist videos

10 Jul 2014

Oxfam has removed one of its adverts from YouTube after it was shown on channels showing content from...

Join the discussion

Twitter button

@CSFundraising