Share

Tesco smashes fundraising target for Alzheimer's charities

Tesco smashes fundraising target for Alzheimer's charities
News

Tesco smashes fundraising target for Alzheimer's charities

Fundraising | Niki May Young | 27 Apr 2012

Alzheimer's Society and Alzheimer's Scotland are celebrating a windfall of £7.5m from last year's charity of the year partnership with Tesco, which set a new record for funds raised through the supermarket chain's scheme.

The funding will help support 100,000 more people living with dementia and their families through 25 new support workers, increase capacity at the National Dementia Helpline and fund two research fellowships into the causes, prevention and treatment of the debilitating illness. It will also help to fund the continuation of the first ever Dementia Community Roadshow raising awareness around Tesco stores in 154 towns for the next two years.

The funds raised represent a record for the organisation's partnership fundraising, beating the 2010/2011 record of £7.2m raised for Clic Sargent.

Responding to the news that £7.5m had been raised, 50 per cent more than the target of £5m, Jeremy Hughes, chief executive of Alzheimer's Society said: "We have been overwhelmed by the great response we've had from Tesco staff, showing their support for the cause by smashing the fundraising target so we really can make huge strides in the fight against dementia."

A spokeswoman for Tesco advised that the success was down to an "extremely popular and relevant cause" as well as innovation in fundraising. When asked, over half of the organisation's staff and customers reported to know someone living with dementia. This led to a drive throughout the businesses stores, distribution centre and offices to undertake a multitude of fundraising activities. 

Tesco staff held 4,157 fundraising events from 1 March 2011 to 29 February 2012 with 550 staff undertaking extreme challenges, such as sky diving and trekking Mount Kilimanjaro. Tesco Distribution took part in a 'Distribution's Got Talent' event where customers were invited to vote for the best acts, raising £50,000 - and was Alzheimer's Society's most successful ever text fundraising campaign receiving 8,000 texts, the spokeswoman advised.

Tesco supports the charity sector in a number of ways, the charity partnership scheme being one of its facilitators for charitable giving which it runs across five markets: the UK, Ireland, Japan, Malaysia and Poland. Tesco also has the Tesco Charity Trust which it launched in 1987 to support local and national charities, and it runs emergency appeals through its stores when funds are in immediate demand following crises.

Figures are not yet available for company's full year's giving in 2011/2012, but the previous year Tesco donated £64.3m to charities and good causes through donations both monetary and in-kind. 

The success of the Alzheimer's charities' partnership with Tesco has prompted an even more ambitious aim of raising £10m for this year's charity of the year, named in January as Cancer Research UK. The supermarket has supported CRUK for a number of years through the Race for Life fundraising event.

 

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Charities are not doing enough to defend themselves over pay, conference hears

1 Jul 2015

Charities are not doing enough in response to attacks on chief executive pay, a Directory of Social Change...

VAT tribunal judgment on investment management fees worth tens of millions to the sector

30 Jun 2015

Charities should be able to reclaim VAT on investment management fees, a tribunal has ruled, in a move...

St John Ambulance records first operating surplus in seven years

30 Jun 2015

First-aid charity St John Ambulance has recorded its first operating surplus in seven years, as its income...

Breast Cancer Now loses a quarter of its staff after merger

30 Jun 2015

Breast Cancer Now has reduced staff numbers by a quarter since the merger, through a mix of redundancy...

Charity ordered to seek advice on reclaiming £130,000 missing funds from former trustee

30 Jun 2015

A charity has been ordered to seek independent advice on reclaiming £130,000 of missing income after...

Trustees must answer to the public over high chief executive pay, says minister for civil society

29 Jun 2015

Trustees must do more to give the public confidence in charities, and must make sure charitable donations...

Contactless donations set to soar, CAF study suggests

24 Jun 2015

There is a “massive future” for charity donations using contactless payment technology, according...

RBG Kew denies pressuring TripAdvisor into deleting hundreds of negative reviews

22 Jun 2015

Kew Gardens has denied claims that it pressured travel site TripAdvisor into deleting negative reviews...

JK Rowling charity scoops top prize at Charity Awards 2015

19 Jun 2015

A charity set up by JK Rowling ten years ago to close children’s institutions and orphanages in developing...

Join the discussion

Twitter button

@CSFundraising