Joe Saxton

Joe Saxton

Driver of ideas, nfpSynergy

Joe Saxton is driver of ideas at nfpSynergy, an organisation which conducts market research on behalf of the non-profit sector.

He first became involved with the sector at the age of 14 by volunteering for Save the Whales and got his first paid role as a co-ordinator for the Harambee Centre for Development and Education, Cambridge, before joining Oxfam as a fundraiser in 1988.

In the early 90s he divided his time between the charity sector and the private sector, as a trustee for the RSPCA and an account director at marketing agency EHS Brann. In 1997, the RNID hired Saxton to be its director of communications. He finished there in 2000, and moved on to the Future Foundation, a think-tank that specialises in consumer and business trends.

In 2003, he launched nfpSynergy as a subsidiary of the Future Foundation, and later led a management buyout.

From 2005 to 2008 Saxton chaired the Institute of Fundraising and since 2005 he has been chair of student campaign body People & Planet.  In 2007 he founded CharityComms, a membership body for communications professionals working in the sector.  He is also a member of the Office of the Third Sector Advisory Group.

Saxton has a zoology degree and a Masters in development from UEA.

He has published a number of books; Its Competition, But Not As We Know It? (1997), What Are Charities For? (1998), Polishing the Diamond (2002), Mission Impossible (2004), The 21st Century Volunteer (2005), The 21st Century Donor (2007).


Is this profile up-to-date? If not, please let us know at

Displaying 1 to 8 (of 19) | next | last »

Fundraising sector worried by proposed 'Fundraising Preference Service'

The wider fundraising sector has offered mixed responses to the recommendations of the Etherington Review, with particular concern reserved for recommendations which could limit contact with donors.

Invest in people and long-term strategy to grow awareness and income, says free report

Raising awareness and strategic planning are key to growing income through fundraising, according to a report published today by nfpSynergy.

Telephone and doorstep fundraising 'most annoying', survey finds

Almost half of people find it “very annoying” when charity fundraisers ask for money on their doorsteps or over the phone, according to a new set of survey data from nfpSynergy. 

Understanding Charities Group launches to improve public trust in the sector

A cross-sector alliance of charities has formally launched the Understanding Charities Group, aimed at improving public trust and confidence in charities.

Really agree with demonstrating impact in 15 words or less. Here at LCVS we have..................(sorry, ran out of words)

» Saxton revives idea of admin cost index

National Insurance 'should be an eligible tax for gift aid purposes'

A report released today by nfpSynergy has called for National Insurance to be treated as a tax for gift aid purposes, so that more people will eligible for gift aid.

'Charities better at talking transparency than actually being transparent' nfpSynergy report finds

Charities are not taking steps to improve their transparency, with information about admin costs, trustee expenses and chief executive salaries “in a pdf and difficult to find”, new research by nfpSynergy has found.

UK charities spend bulk of near £400m advertising budget on direct mail

Charities in the UK spent £394m on advertising in 2013 with 61 per cent of the total going on direct mail, according to a new report. 

CharityComms launches new drive to improve public understanding of charity

CharityComms is establishing a working group to look at how charities can be more proactive in explaining how they work and respond to criticism, in a bid to maintain public trust and confidence in the sector.

Displaying 1 to 8 (of 19) | next | last »


Search the Directory


The Civil Society Directory is a comprehensive and effective resource for finding organisations and people in the sector.

Barnardo's pension hole grows by 15 per cent to £109m

30 Nov 2015

The pension deficit at Barnardo’s, the UK’s largest children’s charity, increased from nearly £96m...

Action on Hearing Loss reports 21 per cent drop in income

30 Nov 2015

Action on Hearing Loss saw its total income fall by almost £10m over the year to March 2015, after a...

Sir Stuart criticises charity leaders' 'insufficient concern' over fundraising

27 Nov 2015

Sir Stuart Etherington has restated his criticism of trustees and chief executives for their role in this...

Sir Stuart criticises charity leaders' 'insufficient concern' over fundraising

27 Nov 2015

Sir Stuart Etherington has restated his criticism of trustees and chief executives for their role in this...

Citizens Advice CEO: ‘We’re fiercely protective of our brand when collaborating’

27 Nov 2015

Gillian Guy, chief executive of Citizens Advice, told a sector audience that the charity is careful to...

Office for Civil Society to reduce headcount but receive £80m for social impact bonds

25 Nov 2015

The Office for Civil Society will be forced to cut staff levels but will have responsibility for distributing...

Digital-first strategy at Royal British Legion encouraged more people to access its services

27 Nov 2015

The Royal British Legion has seen a sixfold growth in the number of supporters accessing its services...

Over £6m raised for BBC Children in Need appeal through text donations alone

25 Nov 2015

Mobile payment company Fonix has announced that it processed over £6.6m worth of text donations for this...

National Trust launches new website as part of £40m technology strategy

24 Nov 2015

The National Trust has launched a new website as part of a £40 million technology investment programme....