Share

Social media 'should not just be for fundraising'

Patrick Nash, Connect Assist chief executive
News

Social media 'should not just be for fundraising'1

IT | Kirsty Weakley | 19 Jun 2012

Charities should be using social media to deliver services, according to research carried out by social enterprise Connect Assist.

According to a survey carried out by the contact centre solutions organisation, 80 per cent of 18 to 24-year-olds and 73 per cent of 25 to 34-year-olds use Facebook, Twitter and the internet to get financial, social or emotional advice.

Connect Assist chief executive, Patrick Nash (pictured) said: “These findings highlight just how engrained social media has become in our daily lives and how it is now seen as a critical source of information and support. Yet the charity sector is worryingly behind the curve.

“To date the only way that charities have embraced social media is as a fundraising tool.”

The survey also reveals the divide between the generations with 18 to 34-year-olds saying that if a charity can only offer one communication channel it should be via social media, while the over 65s preferred face-to-face methods.

Connect Assist commissioned ICM Research to carry out the survey of 1,000 over the phone.

Last month Missing People carried out a 24-hour tweetathon, tweeting the details of missing children to try and find them. A spokesman told civilsociety.co.uk that it was too soon to tell if any child had been found yet, but that the charity was collating data.

 

SMK
Communications Officer
Sheila McKechnie Foundation
19 Jun 2012

Alongside fundraising and service delivery, social media as a tool for campaigning is also important. Social media has fast become a valuable tool in engaging vast numbers of people and, unlike traditional means of communication, it taps into previously inaccessible audiences. The London Cycling Campaign, for example, utilises Twitter as a discussion space for cyclists around London. They otherwise may not be connected. Social media can be a fast-pace, fresh and effective way to promote and build campaigns.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Charity leaders ask government for a £1.5bn VAT rebate for the sector

5 Mar 2015

Leaders from six umbrella organisations have urged the government to use the Budget to extend a VAT rebate...

Big Society has succeeded and society is stronger than in 2010, says Rob Wilson

4 Mar 2015

The Big Society has succeeded and charities have more volunteers and more funding than when the government...

Major parties commit to more support for charities delivering health and social care

4 Mar 2015

Members from all three of the major political parties said yesterday that the voluntary sector has a bigger...

'Genuine risk' of terrorism in charities but problem overstated, says report

5 Mar 2015

There is a "genuine risk" of charities being used for terrorist purposes, but that risk has been exaggerated...

Eleven per cent of Charity Commission inquiries are opened into religious charities

5 Mar 2015

Twenty-three of the 201 statutory inquiries opened into charities in the year to March 2014 focused on...

Charity Commission releases new online annual returns form

5 Mar 2015

The Charity Commission has released its updated annual return, which includes new questions on the amount...

Daniel Phelan dies, aged 58

13 Feb 2015

Daniel Phelan, owner and editor-in-chief of Civil Society Media, passed away on Wednesday following a...

LinkedIn launches matching service to bring charity volunteering opportunities to 250,000 members

6 Feb 2015

Charities in the UK will be able to advertise volunteer opportunities to 250,000 LinkedIn members who...

Free guide to Bitcoin donations produced for charities

5 Feb 2015

Two Bitcoin organisations have launched a website and free guide to promote the use of the digital currency...

Join the discussion

Twitter button

@CSFundraising