Share

Legacies flat as group explores in-memoriam market

Claire Squires was raising money for the Samaritans, where her Mum Cilla is a volunteer
News

Legacies flat as group explores in-memoriam market

Fundraising | Celina Ribeiro | 14 May 2012

Legacy income has continued to flatline, but interest in the potential of in-memoriam giving has prompted plans for measuring and predicting the size of the market.

The Legacy Bulletin, released yesterday, shows that legacy income to charities in the year ending March 2012 fell by 0.6 per cent on the previous year. The 53 charities which form the benchmarking Legacy Monitor consortium together raised £977m over the last year, still 3.7 per cent lower than income at the peak of the market, before the global financial crash.

But while Legacy Foresight predicted that legacy income will remain flat for some time yet, the recent case of Claire Squires (pictured), who died while competing in the London Marathon and whose JustGiving page has gone on to raise over £1m, has highlighted the potential for in-memoriam giving.

A consortium of 31 charities has been set up and will soon be establishing benchmarks for in-memoriam giving and funding research into what kind of in-memoriam products the public is likely to respond to.

The Institute of Fundraising's special interest group on legacy marketing and in-memoriam giving, meanwhile, has also floated the idea a national day of remembrance, in which people are encouraged to give in memory of their dead loved ones. Charities have been discussing the viability of such a day and are now gauging sector support for the idea. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Charity trustees feel alienated by social investment, says charity CEO

30 Sep 2014

Social investment is not reaching its potential because trustees feel "alienated" by the language used,...

Crime Reduction Initiatives doubles income in five years

30 Sep 2014

Crime Reduction Initiatives (CRI) has reported income last year of £116.8m, its highest-ever revenue...

Social Investment Business chief says Hurd was "moved" from ministerial post

29 Sep 2014

The chief executive of the Social Investment Business published a tweet on Saturday night shortly after...

New minister says a few words at Tory Conference

30 Sep 2014

The charity sector is "enormously important to the Prime Minister" personally, the new minister for civil...

Shawcross: The Charity Commission is not ‘targeting’ Muslim charities

30 Sep 2014

William Shawcross has insisted that the regulator is not “disproportionately” focusing on Muslim charities,...

Tory MP targeted by Newmark honeytrap reporter will complain to Ipso

29 Sep 2014

A Conservative MP who was targeted by the same freelance reporter that ended Brooks Newmark's ministerial...

JustGiving page for Manchester Dogs’ Home receives four donations a second

15 Sep 2014

JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Charities warned that digital campaigns can be 'counterproductive'

9 Sep 2014

Charity digital campaigns can be counterproductive and will need to change to keep the attention of those...

Join the discussion

Twitter button

@CSFundraising