DMA white paper calls on charities to recognise that 'donors are most important people in charity'
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DMA white paper calls on charities to recognise that 'donors are most important people in charity' 6

20 Jul 2016 | Hugh Radojev

The Direct Marketing Association has today published a white paper setting out the recommendations of its fundraising taskforce, which says fundraisers must recognise the primacy of donors in "the charity process".

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DMA white paper calls on charities to recognise that 'donors are most important people in charity'

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