Share

Vodafone's JustTextGiving signs up over 9,000 charities

Vodafone's JustTextGiving signs up over 9,000 charities
News

Vodafone's JustTextGiving signs up over 9,000 charities1

Fundraising | Celina Ribeiro | 5 Jul 2011

JustTextGiving, the mobile SMS giving service, has signed up more than 9,000 charities since launching, less than two months ago.

The service, launched by Vodafone and JustGiving in early May, had 9,200 charity users at the end of last week, Vodafone chief executive Guy Lawrence told the Institute of Fundraising's National Convention in London yesterday.

Lawrence said that the pace of take-up for the text donation service was significant in light of the fact that it had taken JustGiving ten years to get 8,000 charities signed up to its main online sponsorship service.

The Vodafone chief said that the service, for which a national TV ad has just been launched, had clearly struck a chord with consumers and charities alike and that the omnipresence and importance of mobiles in people's lives now shows that “something is changing in society”.

The mobile company now has a full-time call centre fielding calls from charities wanting to use the service.

The individual fundraising offering from JustTextGiving, where runners and the like can develop their own fundraising text shortcode to promote to friends and others, has already proven popular, with 500 people signing up for a personal shortcode within ten days of launch. Within those ten days those 500 people have raised £20,432.

Lawrence insisted that this method of giving was opening up new charitable money, not shifting it around from other areas. “We're not trying to displace anything you're doing,” he said.

“JustTextGiving is a way of getting rid of the frustration around the democratisation of giving.”

 

Lawrence Laidlow
10 Oct 2011

Hi there,
I'm an ambassador for a charity and I was wondering how I can get a text donation number and how much they cost. Can you please send me some information on how I can go about this please?
Thank you for your time
Lawrence Laidlow

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Falling rag prices likely to cost charities tens of millions

1 Sep 2014

Charities are likely to lose tens of millions of pounds this year from a fall in the price of recycled...

Commission contacts Bradley Wiggins' charity over concerns about how it has spent donations

29 Aug 2014

The Charity Commission has contacted the trustees of the Bradley Wiggins Foundation after the charity...

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Changemakers becomes part of Foyer Federation

1 Sep 2014

Youth charity Changemakers has merged into the Foyer Federation to scale-up its youth leadership projects,...

Sky News anchor accuses Barnardo's chief of fence-sitting over Rotherham scandal

1 Sep 2014

Barnardo’s chief executive Javed Khan refused to call for the resignation of South Yorkshire Police...

Former Awema chief executive cleared of two counts of fraud

1 Sep 2014

The former chief executive of the Welsh race relations charity, Awema, was cleared of two counts of fraud...

Fundraisers should engage more with older people online, new research shows

2 Sep 2014

Charities could be missing out on donations by not engaging with older people through online and mobile...

Over 145 charities receive donations from #icebucketchallenge through JustGiving

1 Sep 2014

Over 145 individual charities have benefited from donations made as a result of the ice bucket challenge,...

EU data protection proposals would kill fundraisers’ mailing lists, says report

28 Aug 2014

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would...

Join the discussion

Twitter button

@CSFundraising