Hospice lottery shifts 3,000 donors to direct debit

Fundraising | Gareth Jones | 26 Feb 2009

TLC Lottery, which was set up by Acorns Children’s Hospice, Birmingham St Mary’s Hospice and Birmingham Focus on Blindness, convinced almost 3,000 regular players to make the change with a campaign of personal telephone calls and written communication.

“As a small team of only three, we were becoming increasingly stretched by the administrative demands of our existing payment options,” said Colin Barrett, lottery manager at TLC Lottery.

“Direct debit has proved a far more efficient option for us, freeing up staff to progress more pertinent actions and it has also enabled us to provide supporters with better customer service.

“It has also helped us to take far more control over our funding. Previously it could take an extended period of time before we became aware that payments had failed to land.

“But now we have almost immediate access to reports that highlight where payments have not gone through, enabling us to overcome any issues in a timely fashion.”

Who's Who: Gareth Jones

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