Comic Relief raises £15.2m in text donations

Fundraising | Celina Ribeiro | 3 May 2011

Comic Relief raised £15.17m via mobile phone text donations this year, accounting for nearly £1 out of every £5 donated via the event.

The event, held on 18 March, has raised a total of £74.3m with a significant spike in the proportion of income coming from donors using their mobile phones to give.

The Comic Relief audience were encouraged to give texts to the value of £1, £5 and, for the first time, £10 to the charity.

All mobile phone companies waived charges, when they exist, on donations made to Comic Relief.

Radha Chakraborty, Comic Relief operations director, said SMS provided a valuable channel for donations. “Text donations make up nearly 20 per cent of the total raised so far and we extend our heartfelt thanks to the British public,” said Chakraborty.

Directory: Comic Relief

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