Clic Sargent embarks on new five-year strategy

Fundraising | Celina Ribeiro | 21 Apr 2011

Clic Sargent is to embark on a five-year fundraising strategy after a period of fundraising decline at the charity.

Moving Thinking, a new consultancy headed by Mark Cook, has been brought in to develop the strategy which will focus on increasing individual giving and will look at both bringing in new donors and getting more from existing ones.

James Spears, Clic Sargent’s head of direct marketing, said that the strategy will look to provide long-term sustainable income from direct marketing. Cook said that the strategy will involve building new fundraising products, looking at donor stewardship and extending existing products and propositions.

In the last financial year for which accounts are registered with the Charity Commission, 2009/2010, Clic Sargent reported a £2m decline in fundraising income attributed to a drop in major donors and community fundraising.

Direct marketing and corporate giving, the report stated, had remained strong. The 2010/2011 fundraising results are likely to be stronger, following the recent announcement that the charity's year-long partnership with Tesco brought in £7.2m.

Directory: CLIC Sargent

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.