Love for sale this Valentine's Day

Fundraising | 5 Feb 2009

They say money can't buy you love, but an innovative fundraising campaign will put paid to that next month.

www.adoptaword.com will hold a special auction for the word ‘love' in the run-up to St Valentine's Day on auction website eBay.

As well as ownership of the word and a certificate, the highest bidder will receive a one-off leather-bound Collins dictionary with a special dedication printed next to the word love, and a balloon ride across London.

Proceeds from the auction will go to children's charity I Can, which works with children with communication difficulties.

I Can's director of fundraising, Charlie Simpson, told Charity News Alert: "We are making it the ultimate bundle of love, with a certificate from Collins saying you are the official owner, the dictionary and the Red Letter Day as well. And we have got our thinking caps on to identify all those other words people might want to give as an alternative Valentine's gift."

He added: "Everyone would love to be the proud owner of the word ‘sexy'!"

The campaign, which launched in November, is beating its fundraising target, something Simpson attributes to it being "a simple idea which has really captured the public imagination".

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.