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The Charities Advisory Trust, creator of the Good Gifts catalogue, is the latest organisation to come under fire from Intelligent Giving.
Intelligent Giving researcher James Asfa used his blog to compare various Christmas gift catalogues, advising which ones donors should shop with if they think it's important that the gift they buy is the gift that's given, and which ones they should support if they don't mind their donation going into general funds.
At the end of the blog is a footnote about Good Gifts, accusing it, effectively, of double standards.
Asfa claims that on one hand Good Gifts promises that if you buy a goat, a goat is what's given, but several pages later comes the caveat: it 'reserves the right to divert funds to a similar project'.
But Dame Hilary Blume, founder of the catalogue and director of Charities Advisory Trust, rejected the criticism.
"If he knew anything about charity law, he would know it is good practice to include that disclaimer because if it's not there, and we ever needed to use the funds for something else, we would have to go to the Charity Commission to get permission."
But, she added, despite facilitating "hundreds of thousands of gifts" since its launch, Good Gifts has never once had to exercise the right to reallocate funds.
"We've never had to divert a gift to anything else because before we choose a gift, we make sure the recipient charity is able to deal with 2,000 or more of the same type of gift. And if we think a charity can't use them all, we can name other charities to receive them. If Intelligent Giving is looking for a new scandal, sorry - it's not us."
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