Viral campaigns fuel £21m growth in mass participation fundraising
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Viral campaigns fuel £21m growth in mass participation fundraising

30 Jul 2015 | Kirsty Weakley

Income from the 25 biggest fundraising mass participation events grew by more than £21m, although the ice bucket challenge and no makeup selfie campaign accounted for the vast majority of the growth.

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Viral campaigns fuel £21m growth in mass participation fundraising

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