£1m in matched donations offered by website 1

Fundraising | Celina Ribeiro | 15 Dec 2008

The Big Give has announced a pound-for-pound matching offer which will launch on Monday (1st December).

Donations of up to £5,000 made via the website will be matched by the Big Give until a £1m donation by the Reed Foundation, runs out.

While original predictions from within the Big Give estimated it could take months for the fund to dry up, a spokeswoman told Professional Fundraising that some have suggested the full £1m could go within hours.

The matched funding offer will launch after 9:30am on Monday December 1.

Who's Who: Celina Ribeiro

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David Otway
Fundraising Officer
London Narrow Boat Project
3 Dec 2008

Money goes to money!! Would be interesting to see a list of the beneficiaries which no doubt will be in the main those large organisations with salaried fundraisers and probably already cash rich with assets not being used. Or am I being cynical?
Also suspect there may have been a bit of manipulation of funds arriving as "donations".

Surely the Reed Foundation could have found a fairer way of disposing their funds, possibly to voluntarily run charities whose needs are not so easily met. NOT IMPRESSED.

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