Local, micro-funding site launched by Action for Children

Fundraising | Celina Ribeiro | 9 Feb 2011

Action for Children is going local with the launch of a new microsite which will allow supporters to identify and support small, individual projects in their local area.

Functioning not unlike online restaurant directories, users of my.actionforchildren.org.uk, which launched today, will be able to type in their postcode to find projects in their local area – each one featuring a description and information about precisely how far away the project is from the supporter.

The site allows for donations from £2 to be restricted to specific projects ranging from funding school coaches to health awareness barbeques. Action for Children intend for the site, which took three months to build, to be a permanent donation facility.

While the charity hopes the site will engage a wide range of locally-engaged supporters, it said that the facility would be a natural fit for baby boomer supporters and net-savvy younger donors.

Action for Children will promote the new site initially with some press campaign work and has secured celebrities to back it, including Duncan Bannatyne, Dame Judi Dench and, more curiously, Vanilla Ice.

The site was developed by Open Fundraising.

Directory: Action for Children

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.