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Retail Trust launches fundraising drive to cope with demand on services

Retail Trust launches fundraising drive to cope with demand on services
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Retail Trust launches fundraising drive to cope with demand on services

Fundraising | Vibeka Mair | 21 Nov 2008

The Retail Trust is stepping up its fundraising efforts to cope with the drastic rise in calls to its national helpline for employees in the retail sector.

The charity has seen calls to its helpline rise by 25 per cent over the last three months from retail staff experiencing increased incidents of stress, depression and financial crisis. The helpline, which gets thousands of calls each year, has also recorded a sharp upsurge in calls requesting information about redundancy as well as bullying in the workplace.

In response, Retail Trust is raising awareness and funds through its first consumer-facing fundraising initiative - a range of ‘Born to Shop’ designed charms, with a suggested selling price of £1. The charms will contain information about Retail Trust and will be stocked in retailers across the UK, including House of Fraser and Harrods.

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