Marie Curie app dodges Apple’s fundraising ban

Fundraising | Celina Ribeiro | 28 Jan 2011

Marie Curie Cancer Care has launched a fundraising smartphone app as part of its £5.5m Daffodil Day fundraising effort.

The collection tin-style app will work by enabling users to text their friends requesting that they make an SMS donation of either £2 or £5 to the cancer charity. The app will keep a tally of all that they and their friends have raised for Marie Curie.

Donors will be charged the donation amount plus standard text fee, with the charity receiving a minimum of either £1.52 or £4.39 per donation.

While enabling fundraising, the app itself wont be able to channel donations itself – thus keeping clear of Apple’s notorious ban on applications which involve money transactions.

The app was developed by Grapple Mobile and UM London and will be available for download for iPhone, Android, Nokia and Blackberry.

Directory: Marie Curie Cancer Care

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