Share

Marie Curie app dodges Apple’s fundraising ban

Marie Curie app dodges Apple’s fundraising ban
News

Marie Curie app dodges Apple’s fundraising ban

Fundraising | Celina Ribeiro | 28 Jan 2011

Marie Curie Cancer Care has launched a fundraising smartphone app as part of its £5.5m Daffodil Day fundraising effort.

The collection tin-style app will work by enabling users to text their friends requesting that they make an SMS donation of either £2 or £5 to the cancer charity. The app will keep a tally of all that they and their friends have raised for Marie Curie.

Donors will be charged the donation amount plus standard text fee, with the charity receiving a minimum of either £1.52 or £4.39 per donation.

While enabling fundraising, the app itself wont be able to channel donations itself – thus keeping clear of Apple’s notorious ban on applications which involve money transactions.

The app was developed by Grapple Mobile and UM London and will be available for download for iPhone, Android, Nokia and Blackberry. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Guide Dogs grows income but posts sixth successive deficit

15 Sep 2014

Guide Dogs increased its fundraising income by 8 per cent to £71.4m last year, but spent more than £31.2m...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Society Network Foundation dismisses government's claim for grant refund

12 Sep 2014

The trustees of Society Network Foundation have rejected the Cabinet Office claim that the charity ought...

Charity CEO: NGO sector must be vigilant following aid worker’s execution

15 Sep 2014

The chief executive of charity ShelterBox has warned that the execution of aid worker David Haines at...

Guide Dogs grows income but posts sixth successive deficit

15 Sep 2014

Guide Dogs increased its fundraising income by 8 per cent to £71.4m last year, but spent more than £31.2m...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Charities warned that digital campaigns can be 'counterproductive'

9 Sep 2014

Charity digital campaigns can be counterproductive and will need to change to keep the attention of those...

Twitter trials plans to allow users to donate to charity through its site

9 Sep 2014

Twitter has announced plans to allow users to donate to charity through the social media platform, as...

Join the discussion

Twitter button

@CSFundraising