Prince's Trust creates Facebook fundraising game

Fundraising | 1 Mar 2009

A Prince’s Trust team has developed a golf game on Facebook as part of its Million Makers fundraising push that aims to raise £1m for disadvantaged young people.

Any registered Facebook user can donate money to the cause and play the. Sugar Caddy game. It is the first time the Prince’s Trust has used Facebook in such a way.

Digital and advertising agency Omobono provided free expert advice for the project which has nearly 500 active users since going live in November.

Million Makers is an enterprise challenge that sees corporate teams across the UK develop an idea and business plan to compete against each other to raise the most money from a £3,000 investment. There is a prize for the group that makes the most profit.

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