Sales at Oxfam's online shop tops £5m in year one

Fundraising | 22 Oct 2008

Oxfam’s new online shop has turned over £5m in its first year with just 50 of its 750 retail outlets providing items to it.

The online shop www.oxfam.org.uk/shop already has 30,000 shoppers a week browsing through the 100,000 listings of goods donated to its shops and the new products and gifts from Oxfam’s Unwrapped alternative gifts catalogue.

By 2009, the charity aims to double the number of shops currently participating in the scheme to provide greater consumer choice.

Huge ambitions

Oxfam’s director of trading, David McCullough, said: “The online shop has raised a fantastic amount for Oxfam so far, but we have huge ambitions for its future, as the number one ethical shopping destination online.

“Shoppers can hunt down bargains and one-off treasures from the biggest charity shop stock ever assembled, quickly and conveniently in just a few clicks.”

Throughout the first year of trading, the online shop sold more than 6,000 women’s clothing garments ranging from Whistles to Armani as well as 4,000 books and CDs including a first-edition George Orwell book for £500.

The revenue raised during its first year is enough to provide safe water for almost seven million people or train more than 130,000 health workers.

Directory: Oxfam
Who's Who: Kerry Glazer

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