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Payroll giving increases, but less than review expected

Payroll giving increases, but less than review expected
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Payroll giving increases, but less than review expected

Fundraising | Celina Ribeiro | 14 Oct 2008

Payroll giving has increased by nearly a quarter over the last year, but the rise falls short of predictions included in a review of the scheme conducted for the Institute of Fundraising.

At the Payroll Giving Awards Institute chief executive Lindsay Boswell announced that income from payroll giving to charities had increased by 23 per cent to reach £109m in the year ending March 2008.

The figure, while representing a significant rise and the first time income from payroll giving has topped the £100m mark, is below the estimated rise of 28 per cent predicted in the review of payroll giving by Strategy Complete and released by the Institute earlier this year.

Still, Boswell applauded the effort, calling it “an amazing achievement and an achievement we want to build on”.

The review also predicted that the number of payroll donors would increase by 31 per cent, from 644,000, over the same period. No information has yet been released as to whether this prediction has been met.

Awards recognise top payroll givers


The award ceremony, held on October 8 at HM Treasury - the day the government announced its £500bn bank bailout package - recognised employers who have operated successful and innovative payroll giving schemes over the last twelve months.

Bakers Delice de France came out on top, winning the Most Successful Payroll Giving Promotion award and the Best Launch of a New Scheme award, and were highly commended in the Best Promotional Partnership category. The chain achieved a participation rate of 11.7 per cent within two months of launching its payroll giving scheme in January. Boswell specifically commended the employer for its work in engaging its Polish-speaking workforce with comprehensive translation services.

Other employers to take home awards were Mace, the Barclays, Yorkshire and Clydesdale Banks, the Henderson Group and Donor Strategy.

Outgoing minister for the third sector Phil Hope was due to speak at the event but due to this week’s cabinet reshuffle was replaced by Stephen Timms MP (pictured giving award to Delice de France representative), financial secretary to the treasury and Campbell Robb, director general of the Office of the Third Sector.

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