Share

Lady Gaga, Alicia Keys join celebrities swearing off Twitter and Facebook for charity

Alicia Keys Image courtesy of Marcus Klinko and Indrani
News

Lady Gaga, Alicia Keys join celebrities swearing off Twitter and Facebook for charity1

Fundraising | 30 Nov 2010

Celebrities including Lady Gaga, Justin Timberlake and Usher have joined a campaign to abstain from social media from 1 December until $1m has been raised for US charity Keep a Child Alive.

The Digital Life Sacrifice campaign aims to raise $1m for Keep a Child Alive, which works in Africa and India to provide treatment and support to families of people with HIV and Aids. The campaign will launch on Wednesday to mark World Aids Day.

Singer Alicia Keys is co-founder and global ambassador for the charity whose social media embargo campaign will see the celebrities swearing off digital applications like Twitter and Facebook until the campaign reaches its fundraising target.

The campaign will use “last tweet and testament” videos filmed by the celebrities, according to reports in the Associated Press, which will depict Gaga and Co in coffins in a bid to emphasise the dead serious message of the campaign.

Leigh Blake, president and founder of Keep a Child Alive told the BBC, “We’re trying to sort of make the remark: ‘Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?’”

Keys has championed the campaign across Facebook and the celebrity Twittersphere once again paying testament to the strong influence that celebrities can have on viral charity campaigns as demonstrated by the twitter charity fundraising carried out by Hugh Jackman and Stephen Fry in 2009.  

Nicky Sargent
Fundraising Officer
Leukaemia CARE
6 Dec 2010

An innovative idea, perhaps, although I do find myself feeling slightly irked at the huge efforts made by celebrities who get involved in campaigns such as this one, when any one of their number could put up the $1million whilst hardly feeling it. Instead, they choose to lean towards bribery of their fans for donations to the cause, ceasing the communications to those who loyally buy their music, sshow tickets, merchandise, (etc, etc), whilst gaining themselves some handy publicity seen to be doing something righteous along the way...

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Commission contacts Bradley Wiggins' charity over concerns about how it has spent donations

29 Aug 2014

The Charity Commission has contacted the trustees of the Bradley Wiggins Foundation after the charity...

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Action for Blind People makes redundancies

27 Aug 2014

Action for Blind People has said it made nine redundancies in the year ending March 2014, following an...

Lawyers call for animal charity to have greater crime-fighting powers

29 Aug 2014

Lawyers in Scotland have called for a Scottish animal charity to be granted greater powers to investigate...

Commission contacts Bradley Wiggins' charity over concerns about how it has spent donations

29 Aug 2014

The Charity Commission has contacted the trustees of the Bradley Wiggins Foundation after the charity...

Bubb responds to attack on charity campaigning in The Times

28 Aug 2014

Sir Stephen Bubb has written to The Times criticising an article which attacks charities for lacking transparency...

EU data protection proposals would kill fundraisers’ mailing lists, says report

28 Aug 2014

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would...

Macmillan: We did not hijack #icebucketchallenge

21 Aug 2014

Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying...

Smart wristbands aim to increase charity giving

20 Aug 2014

A new wristband that will enable people to make faster donations with just a tap of a smartphone, is...

Join the discussion

Twitter button

@CSFundraising