Share

Lady Gaga, Alicia Keys join celebrities swearing off Twitter and Facebook for charity

Alicia Keys Image courtesy of Marcus Klinko and Indrani
News

Lady Gaga, Alicia Keys join celebrities swearing off Twitter and Facebook for charity1

Fundraising | 30 Nov 2010

Celebrities including Lady Gaga, Justin Timberlake and Usher have joined a campaign to abstain from social media from 1 December until $1m has been raised for US charity Keep a Child Alive.

The Digital Life Sacrifice campaign aims to raise $1m for Keep a Child Alive, which works in Africa and India to provide treatment and support to families of people with HIV and Aids. The campaign will launch on Wednesday to mark World Aids Day.

Singer Alicia Keys is co-founder and global ambassador for the charity whose social media embargo campaign will see the celebrities swearing off digital applications like Twitter and Facebook until the campaign reaches its fundraising target.

The campaign will use “last tweet and testament” videos filmed by the celebrities, according to reports in the Associated Press, which will depict Gaga and Co in coffins in a bid to emphasise the dead serious message of the campaign.

Leigh Blake, president and founder of Keep a Child Alive told the BBC, “We’re trying to sort of make the remark: ‘Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?’”

Keys has championed the campaign across Facebook and the celebrity Twittersphere once again paying testament to the strong influence that celebrities can have on viral charity campaigns as demonstrated by the twitter charity fundraising carried out by Hugh Jackman and Stephen Fry in 2009.  

Nicky Sargent
Fundraising Officer
Leukaemia CARE
6 Dec 2010

An innovative idea, perhaps, although I do find myself feeling slightly irked at the huge efforts made by celebrities who get involved in campaigns such as this one, when any one of their number could put up the $1million whilst hardly feeling it. Instead, they choose to lean towards bribery of their fans for donations to the cause, ceasing the communications to those who loyally buy their music, sshow tickets, merchandise, (etc, etc), whilst gaining themselves some handy publicity seen to be doing something righteous along the way...

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Sector 'extraordinarily disconnected' from public, CFG chair says

15 Apr 2014

Charities are becoming “extraordinarily disconnected” from donors and supporters who do not understand...

Stephen Frost announced as Charity Awards host

15 Apr 2014

Civil Society Media is delighted to announce that this year's Charity Awards will be presented by actor...

2014 will be year of growth for charity sector, NCVO forecast suggests

14 Apr 2014

Forty-one per cent of charities expect their general situation to improve in the next 12 months, compared...

Paula Sussex to be the next Charity Commission chief executive

17 Apr 2014

Paula Sussex, senior vice president, public sector of CGI, has been appointed the new chief executive...

Trussell Trust sees use of its foodbanks 'almost triple' in a year

16 Apr 2014

The number of people using the Trussell Trust’s foodbanks rose from 347,000 to 913,000 in a single year,...

OSCR tells alternative medicine organisation to stop calling itself a cancer charity

16 Apr 2014

OSCR has taken action to stop an organisation offering alternative therapy falsely calling itself a “registered...

'Technology can offer charities more than just online donations'

10 Apr 2014

Charities are focusing too much on using digital tools for fundraising instead of how technology can be...

Amnesty calls for 'full and frank disclosure' on alleged US surveillance

9 Apr 2014

Amnesty International has warned that alleged mass surveillance by the American intelligence agency NSA...

Virgin Money Giving launches app following year of growth

1 Apr 2014

Virgin Money Giving has launched an app for users after reporting that 30 per cent of traffic to its platform...

Join the discussion

Twitter button

@CSFundraising