Share

Lady Gaga, Alicia Keys join celebrities swearing off Twitter and Facebook for charity

Alicia Keys Image courtesy of Marcus Klinko and Indrani
News

Lady Gaga, Alicia Keys join celebrities swearing off Twitter and Facebook for charity1

Fundraising | 30 Nov 2010

Celebrities including Lady Gaga, Justin Timberlake and Usher have joined a campaign to abstain from social media from 1 December until $1m has been raised for US charity Keep a Child Alive.

The Digital Life Sacrifice campaign aims to raise $1m for Keep a Child Alive, which works in Africa and India to provide treatment and support to families of people with HIV and Aids. The campaign will launch on Wednesday to mark World Aids Day.

Singer Alicia Keys is co-founder and global ambassador for the charity whose social media embargo campaign will see the celebrities swearing off digital applications like Twitter and Facebook until the campaign reaches its fundraising target.

The campaign will use “last tweet and testament” videos filmed by the celebrities, according to reports in the Associated Press, which will depict Gaga and Co in coffins in a bid to emphasise the dead serious message of the campaign.

Leigh Blake, president and founder of Keep a Child Alive told the BBC, “We’re trying to sort of make the remark: ‘Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?’”

Keys has championed the campaign across Facebook and the celebrity Twittersphere once again paying testament to the strong influence that celebrities can have on viral charity campaigns as demonstrated by the twitter charity fundraising carried out by Hugh Jackman and Stephen Fry in 2009.  

Nicky Sargent
Fundraising Officer
Leukaemia CARE
6 Dec 2010

An innovative idea, perhaps, although I do find myself feeling slightly irked at the huge efforts made by celebrities who get involved in campaigns such as this one, when any one of their number could put up the $1million whilst hardly feeling it. Instead, they choose to lean towards bribery of their fans for donations to the cause, ceasing the communications to those who loyally buy their music, sshow tickets, merchandise, (etc, etc), whilst gaining themselves some handy publicity seen to be doing something righteous along the way...

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Tearfund chief executive steps down

2 Oct 2014

Tearfund chief executive Mathew Frost has announced he will step down from his role after almost a decade...

New buying group formed to support growth of social care charities

1 Oct 2014

A new membership group was launched today to support the growth of health and social care charities and...

Crime Reduction Initiatives doubles income in five years

30 Sep 2014

Crime Reduction Initiatives (CRI) has reported income last year of £116.8m, its highest-ever revenue...

RSPCA review advises charity to reassess prosecution of fox-hunters

2 Oct 2014

An independent review of the RSPCA has concluded that the charity should not pursue the prosecution of...

Tearfund chief executive steps down

2 Oct 2014

Tearfund chief executive Mathew Frost has announced he will step down from his role after almost a decade...

Conservative party members in the charity sector 'face prejudice if they reveal their allegiance'

1 Oct 2014

Conservatives working in the voluntary sector are reluctant to admit to party membership because they...

Half of charities do not claim gift aid, 2014 SONI report suggests

2 Oct 2014

The proportion of UK charities reporting no income from gift aid increased eight percentage points to...

New organisation to arrange free data security support for charities

1 Oct 2014

A new scheme matching up IT professionals from the private sector to provide free advice on security and...

JustGiving page for Manchester Dogs’ Home receives four donations a second

15 Sep 2014

JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson...

Join the discussion

Twitter button

@CSFundraising