Macmillan in Starbucks deal for coffee morning fundraiser 1

Fundraising | Tania Mason | 12 Sep 2008

Macmillan Cancer Support has secured a deal with Starbucks that will see this year’s World’s Biggest Coffee Morning fundraiser taking place in Starbucks cafes across the country.

Now in its 17th year, the charity’s biggest fundraising event is aiming to raise a record £8.5m when it takes place on Friday 26 September.

As well as the usual coffee mornings taking place in people’s homes and workplaces, this year Starbucks cafes across the UK are also offering people the opportunity to host coffee mornings in their stores.

Macmillan supporters who want to use the cafes can simply contact their desired store and ask it to reserve a space for the expected number of people.

Starbucks is not putting up any cash, but its stores are displaying tankards and posters promoting the event to its customers.

The charity’s national events marketing manager Rebecca Guy said the charity hoped the Starbucks deal would help the event reach a new audience beyond its traditional supporter base. She did not expect the coffee chain’s sometimes controversial image to have any adverse effect on the fundraiser.

Last year the World’s Biggest Coffee Morning raised £7.6m and had 44,000 registrations, earning an average £220 per coffee morning. The charity has budgeted to spend £600,000 promoting it nationally.

Moto, Macmillan’s charity of the year partner, will also be offering in-store promotions on the day of the event, with percentages of certain products sold going to the charity.

Directory: Macmillan
Who's Who: Tania Mason

Place a comment

Barry Gower
GAIN - Gift Aid Recovery
3 Sep 2008

It would be interesting to know how much of the Â£7.6 million qualified for Gift Aid. If only just 10% qualified, it would have meant an additional Â£212,800, not to mention all the additional donors.

[Reply]

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.