DEC launches Pakistan Floods Appeal 1

Fundraising | Celina Ribeiro | 3 Aug 2010

The Disasters Emergency Committee has launched an appeal for Pakistan as floods continue to ravage the north.

This DEC this afternoon opened the ‘Pakistan Floods Appeal’ and will air commercials on the BBC, ITV, Channel 4, Sky and Channel 5 from Friday. Radio adverts will also run from later this week.

Today’s announcement follows a number of appeals already being launched by DEC’s member agencies, including Concern Worldwide and Oxfam, both of which have set a target of £4m for their Pakistan appeals. Islamic Relief and the British Red Cross have also already launched appeals, as had Merlin.

Christian Aid, Concern and Oxfam have released funds from their emergency war chest to respond to the crisis.

As part of the agreement agencies sign up to with the DEC, individual charities will now promote the DEC umbrella appeal.

DEC phone lines are already open and the website is ready to take donations. The public will also be able to donate via SMS, post and at Post Offices and banks from Thursday onwards.

Donations can be directed to the DEC website.

Picture courtesy of Oxfam.

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Michael Walker-Smith
6 Aug 2010

I have given money before to DEC for relief work eg Haiti but one hears so many stories of funds taking time to be used and then there are problems with actually making th ebest use of the funds that I wonder if it isn't all a watse of recsources. A cynical point perhaps but doesn't stop the hope that some good may come of this money but couldn't we have a bit more reality after the emotional appeal on our caring selves? Maybe a general notification on their website 3/6/12 months after the evnt itself as to how th emoney has improved and helped the victims?

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