Share

Donor care good, but donor value not maximised, finds survey

Donor care good, but donor value not maximised, finds survey
News

Donor care good, but donor value not maximised, finds survey

Fundraising | Celina Ribeiro | 6 Jul 2010

Fundraisers are confident that they are treating their donors well, but only one in four believe they are getting the maximum lifetime value out of their givers, according to research previewed today.

More than two thirds of respondents to an nfpSynergy survey agreed with the proposition that they are good at treating donors well, but just 26 per cent felt they were getting the most out of donors in the longterm.

Support for fundraising from the top of charities is mixed, according to early results from the research. Nearly nine in ten fundraisers said that their chief executives valued the fundraising department, but only 17 per cent felt that their trustees had robust knowledge about fundraising.

And while 70 per cent believe their chief executive places a lot of emphasis on communications and public relations, 43 per cent felt they had a strong fundraising brand.

Fundraisers, the research found, are broadly positive with 59 per cent predicting an increase in income over the three to five years.

The results of the organisation's benchmarking were released in part at the Institute of Fundraising National Convention in London this morning. nfpSynergy's Joe Saxton said he was keen for more organisations to participate in the survey in order to have meaningful benchmarking data for the sector. More data about the return on investment from recruitment, retention and via different fundraising mechanisms will be released in the future as more charities contribute to the survey.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Government extends VAT rebate scheme for museums

18 Aug 2014

The government has extended its museums VAT rebate scheme to two more organisations – the V&A Museum...

Office for Civil Society spending up 18 per cent, but most of the increase goes on National Citizen Service

15 Aug 2014

The Office for Civil Society spent almost half its income on the National Citizen Service in the year...

Cipfa to provide secretariat to the Sorp committee

14 Aug 2014

The Chartered Institute of Public Finance and Accountancy will now provide the secretariat to the committee...

Pallotta plans three-day march in US to scale up Charity Defense Council

19 Aug 2014

Dan Pallotta, the US fundraiser and charity sector activist, is organising a three-day march in the States...

Tory MPs attack 'revolving door between charities and Labour'

18 Aug 2014

Tory MPs have attacked a “revolving door between charities and the Labour Party” which they say is...

NCVO meets with Muslim charity leaders over bank account closures

18 Aug 2014

Sir Stuart Etherington, chief executive of NCVO, will convene a meeting of banks to discuss problems that...

National Trust to develop new website in £2m digital upgrade

15 Aug 2014

The National Trust has budgeted £2m to update its digital services, including a new website and mobile...

RNLI to accept digital currency donations

1 Aug 2014

RNLI has become the first major UK charity to accept donations in the digital currency, Bitcoin, in a...

Online donations forms are too long and cost charities donations, finds report

28 Jul 2014

One third of leading charity websites require potential donors to complete more than 20 actions before...

Join the discussion

Twitter button

@CSFundraising