JustGiving launches iPhone app

Fundraising | Stefan Marseglia | 22 Apr 2010

JustGiving has launched an iPhone application to help fundraisers increase the number of donations ahead of this weekend’s London Marathon.

The app can be downloaded free-of-charge from the Apple store and allows fundraisers to update their fundraising pages with text and photos, while instant notifications of new donations can also be sent straight to the phone.

JustGiving community team member Heather Bird said that the company expects the application will help boost fundraisers’ total incomes, particularly ahead of the London Marathon.

However not all civil society organisations are happy with Apple’s current rules regarding apps with ‘donate’ buttons.
The Bullying UK chief executive and social media expert, John Carnell, has had the third version of his application rejected by the application creation website, AppMakr.

The website which is responsible for submitting applications onto Apple states that Apple now requires “sufficient amounts of content to appeal to a broad audience”.

This is to prevent applications from being created solely to promote a business venture.

Speaking to Civil Society, Jonathan Waddingham, digital strategist for JustGiving, said: “There isn’t the facility to make a donation in our app, so we haven’t come across the problem that the Bullying UK app has.

“I don’t think Apple has a problem with donations on apps per se, but they have no way of knowing that an app in the store is related to a registered charity. So, if they wanted to give a special rate for charities, they would have to put procedures in place to ensure the app was from a charity.”

Directory: Justgiving | The London Marathon Charitable Trust
Who's Who: Jonathan Waddingham

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.