Share

Facebook offers free advertising to children's charities

Facebook offers free advertising to children's charities
News

Facebook offers free advertising to children's charities

Fundraising | Gareth Jones | 21 Apr 2010

Facebook is to offer UK children’s charities millions of pounds of free advertising as it launches a new online safety campaign, but has stopped short of providing a ‘panic button’ on every page.

The social network is promising to invest £5m in “leading safety organisations”, providing one billion advertising impressions over the next two years.

However, there has been some concern that Facebook’s plans fall short of demands for a direct link to the Child Exploitation and Online Protection Centre (Ceop) on every page, the so-called ‘panic button’.

Instead, the link will only appear as part of the process of blocking a user, and will not include Ceop's logo (pictured below). The option to block a user only appears on the profile page of the offending individual.

A spokesman for the NSPCC said that the charity had not yet held discussions with Facebook but said it would not accept the free advertising if it was offered as an alternative to the panic button.

The Children’s Charities’ Coalition on Internet Safety, which includes Action for Children, Barnardo's, Children's Society and NSPCC, will meet with Facebook on Thursday to discuss the proposals.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Uniformed youth groups benefit from £10m in bank fines

21 Aug 2014

The Scouts and Guides are among those who will benefit from the new £10m Uniformed Youth Social Action...

Awema charity boss claims he paid back £100,000 and denies dishonesty

21 Aug 2014

A former charity boss accused of fraud said he paid back more than £100,000, and denies any wrongdoing,...

Big Society Network parent charity applies to wind itself up

20 Aug 2014

Society Network Foundation, the charitable parent of Big Society Network, has applied to Companies House...

Jersey charity pilots free healthcare programme for the poor

21 Aug 2014

A Jersey charity launched a free and subsidised healthcare programme yesterday for people on low incomes....

Awema charity boss claims he paid back £100,000 and denies dishonesty

21 Aug 2014

A former charity boss accused of fraud said he paid back more than £100,000, and denies any wrongdoing,...

Big Society Network parent charity applies to wind itself up

20 Aug 2014

Society Network Foundation, the charitable parent of Big Society Network, has applied to Companies House...

Macmillan: We did not hijack #icebucketchallenge

21 Aug 2014

Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying...

Smart wristbands aim to increase charity giving

20 Aug 2014

A new wristband that will enable people to make faster donations with just a tap of a smartphone, is...

National Trust to develop new website in £2m digital upgrade

15 Aug 2014

The National Trust has budgeted £2m to update its digital services, including a new website and mobile...

Join the discussion

Twitter button

@CSFundraising