Share

Public support for charity ad shock tactics

Public support for charity ad shock tactics
News

Public support for charity ad shock tactics

Fundraising | Celina Ribeiro | 15 Apr 2010

The public have given the thumbs up to shock tactics in charity advertising, as a new poll shows four out of five people support controversial content in aid of charitable aims.

A YouGov poll released today found that 79 per cent of the public felt that shock tactics are justified in adverts which promote charities or charitable issues. The level of support was even higher for the use of shock tactics in domestic violence, at 82 per cent, but dropped when related to mental illness (68 per cent) or physical disability (65 per cent).

Nearly half of those polled said that they had seen a shocking charity ad. The ads were powerful enough for 40 per cent of those who had been exposed to the material to report that they had taken some action, with only a small fraction saying they had been compelled to cancel their donations or report the advert. A fifth had chatted to friends about the advert after watching it, while another 13 per cent reported having made a donation after

But while the public expressed theoretical support for shock tactics in domestic violence ads, less than 40 per cent said they felt that last year’s graphic Women’s Aid ad featuring Keira Knightley should be allowed to be aired without restriction. A further 47 per cent said they felt it should be aired, but with some restrictions.

The controversial Beatbullying advertisement featuring a girl sewing up her mouth, which was driven online after being banned for television, received rather more support, with 53 per cent of respondents saying it should be aired freely. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Diabetes UK reports income boost of 40 per cent following Tesco partnership

22 Sep 2014

A partnership between Diabetes UK and Tesco has contributed to an upturn of almost 40 per cent in the...

Kids Company could close without more government funding

22 Sep 2014

The chief executive of the children’s charity Kids Company has said that it is at risk of closure unless...

Labour to create legal definition of social enterprise

22 Sep 2014

The Labour party will create a legally binding definition of social enterprise, Chi Onwurah, the shadow...

Kids Company could close without more government funding

22 Sep 2014

The chief executive of the children’s charity Kids Company has said that it is at risk of closure unless...

Labour to focus on grant funding for charities

22 Sep 2014

Labour politicians last night unveiled a series of priorities for the voluntary sector, including a drive...

Lobbying Act comes into force today

19 Sep 2014

The Transparency of Lobbying, Non-party Campaigning and Trade Union Administration Act 2014 comes into...

JustGiving page for Manchester Dogs’ Home receives four donations a second

15 Sep 2014

JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Charities warned that digital campaigns can be 'counterproductive'

9 Sep 2014

Charity digital campaigns can be counterproductive and will need to change to keep the attention of those...

Join the discussion

Twitter button

@CSFundraising