Share

Public support for charity ad shock tactics

Public support for charity ad shock tactics
News

Public support for charity ad shock tactics

Fundraising | Celina Ribeiro | 15 Apr 2010

The public have given the thumbs up to shock tactics in charity advertising, as a new poll shows four out of five people support controversial content in aid of charitable aims.

A YouGov poll released today found that 79 per cent of the public felt that shock tactics are justified in adverts which promote charities or charitable issues. The level of support was even higher for the use of shock tactics in domestic violence, at 82 per cent, but dropped when related to mental illness (68 per cent) or physical disability (65 per cent).

Nearly half of those polled said that they had seen a shocking charity ad. The ads were powerful enough for 40 per cent of those who had been exposed to the material to report that they had taken some action, with only a small fraction saying they had been compelled to cancel their donations or report the advert. A fifth had chatted to friends about the advert after watching it, while another 13 per cent reported having made a donation after

But while the public expressed theoretical support for shock tactics in domestic violence ads, less than 40 per cent said they felt that last year’s graphic Women’s Aid ad featuring Keira Knightley should be allowed to be aired without restriction. A further 47 per cent said they felt it should be aired, but with some restrictions.

The controversial Beatbullying advertisement featuring a girl sewing up her mouth, which was driven online after being banned for television, received rather more support, with 53 per cent of respondents saying it should be aired freely. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Nandy demands PM inquiry into Big Society Network grants

24 Jul 2014

Lisa Nandy, the shadow minister for civil society, has written to David Cameron demanding an inquiry into...

Nesta: ‘We were not forced to fund Big Society Network’

24 Jul 2014

Nesta has denied a claim by a former board member that it was “forced” to provide start-up funding...

Barnardo's launches retail gift aid appeal

23 Jul 2014

Barnardo’s has launched an appeal to raise awareness of retail gift aid and the extra £6.5m that could...

Nandy demands PM inquiry into Big Society Network grants

24 Jul 2014

Lisa Nandy, the shadow minister for civil society, has written to David Cameron demanding an inquiry into...

Workfare charities set to be named after Tribunal rules against DWP

23 Jul 2014

Charities that are involved in the workfare programme run by the Department for Work and Pensions look...

Dove Trust charities will be paid a third of what they are owed

23 Jul 2014

The charities and good causes owed money by the Dove Trust, owner of the suspended fundraising website...

Greenpeace video removed from YouTube following copyright claim

14 Jul 2014

A campaign video by Greenpeace against Lego’s relationship with Shell has been subject to a copyright...

Oxfam advert removed after appearing before extremist videos

10 Jul 2014

Oxfam has removed one of its adverts from YouTube after it was shown on channels showing content from...

Data protection proposals 'potentially catastrophic' for fundraising

8 Jul 2014

EU data protection proposals could have a “potentially catastrophic” impact on charity fundraising,...

Join the discussion

Twitter button

@CSFundraising