Minogue, Miller and Schiffer bare all for charity 3

Fundraising | Stefan Marseglia | 31 Mar 2010

A trio of celebrities has been photographed scantily clad to help raise £1m for Breakthrough Breast Cancer. Kylie Minogue, Sienna Miller and Claudia Schiffer de-robed for photographer Mario Testino to launch the 2010 Fashion Targets Breast Cancer campaign earlier this week.

Donned in silk sheets emblazoned with the campaign's 'target' logo and strapline “wear your support,” the breast cancer ambassadors appear fully unclothed underneath.

The images will be used as part of a fully integrated advertising campaign for a six-week period, while people will be able to support the cause by purchasing clothing from selected high-street stores and online. Thirty per cent of the price of each item will go directly to Breakthrough Breast Cancer.

“We are immensely proud of what we have produced with CMW, Posterscope and all of our supporting retailers,” said Chris Askew, director of fundraising at Breakthrough Breast Cancer. “This fantastic combined energy and enthusiasm will help us raise the vital funds we need to continue Breakthrough Breast Cancer’s life-saving work.”

Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend Nina Hyde died of breast cancer. To date it has raised over £10.5m to help Breakthrough Breast Cancer in research, campaigning and education work.

(Image copyright - Claudia Schiffer photographed by Mario Testino)

Directory: Breakthrough Breast Cancer

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Lizzie
Fundraising Assistant
The Royal Marsden Cancer Campaign
8 Jun 2010

I think that if you did your homework on these co called 'terrible' Cancer Research charities you would realise that the work they do actually goes straight into improving NHS services to cancer. Charities such as Breakthrough encourage research into new drugs and treatments which then set the precedent for the NHS to follow. Instead of spending all your time criticising this 'toxic waste dump that was planet earth' perhaps you should do something positive and actually try to change all that you criticise. It's easy to stand back and dump on these charities but at least they are working towards eliminating this horrific disease.

[Reply]

John
Operations Manager
RSMP
1 Apr 2010

So your a student Anna? I never would have guessed.

[Reply]

Anna
student
none
31 Mar 2010

Great, the promotion of yet another charity that will take money from the public and give it to drug companies so they can research their latest money-making pill, that will come under yet another postcode lottery, because the NHS can't afford what the drug companies charge, for the treatments of the cancers which occur mostly because of the severe pollution that 'development' causes us to exist in such a toxic waste dump that was planet earth.

It's a shame that the cancer charities don't simply plough the money straight into the causes of cancers rather than funding the profits of the treatments. By reducing pollutants and the chemical overloads on our bodies and our children's bodies, cancers could be reduced enormously.

Instead celebrities will flout their apparently 'beautiful' bodies, whilst subjecting women and young girls to insecurities about their own un-airbrushed body, so they will buy the cosmetics and smoke the cigarettes which keep them thin and wrinkle free, whilst polluting their body with the chemicals which cause the cancer that the drug companies profit from all thanks to the cancer research charities.

[Reply]

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