Share

NSPCC to use Facebook app for in-memoriam donations

NSPCC to use Facebook app for in-memoriam donations
News

NSPCC to use Facebook app for in-memoriam donations

Fundraising | Celina Ribeiro | 17 Mar 2010

NSPCC is turning to Facebook to boost its in-memoriam giving.

The children’s charity is to launch a Facebook app, which will appear on a tribute fund creator's Facebook page and also allow the creator to email their Facebook friends with a request to contribute to the fund.

The charity is hopeful that the application, and the ability to track traffic via Google Analytics, will spur increased donations to its in memoriam facility. Lisa Munden, legacy marketing manager at NSPCC, said: “The Facebook application makes it very easy for fund organisers to reach people most likely to donate – they can easily select the friends who knew that person in order to invite donations.”

The application is developed by Our Lasting Tribute, the in-memoriam platform run by marketing agency Whitewater

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

National Trust will sell green energy back to supplier

24 Apr 2014

The National Trust has launched a renewable energy trading company to sell electricity generated on its...

Payment by results holding back public service innovation, says NCVO

24 Apr 2014

The payment by results mechanism is in danger of making charities more risk-averse, according to a report...

Law Commission proposes checklist for trustees considering social investment

24 Apr 2014

The Law Commission has proposed changes to the law on how charities make social investments.

Horse charity faces closure amid claims it is owed £70k by council

23 Apr 2014

A horse charity in Northern Ireland has said it may have to shut because of a massive bill it believes...

Oxfam International to relocate HQ abroad

23 Apr 2014

Oxfam’s international secretariat has made the decision in principle to move its headquarters from Oxford...

Shawcross terror warning in national press

22 Apr 2014

Terrorist abuse of charities is “potentially the most deadly” problem the Charity Commission faces,...

'Technology can offer charities more than just online donations'

10 Apr 2014

Charities are focusing too much on using digital tools for fundraising instead of how technology can be...

Amnesty calls for 'full and frank disclosure' on alleged US surveillance

9 Apr 2014

Amnesty International has warned that alleged mass surveillance by the American intelligence agency NSA...

Virgin Money Giving launches app following year of growth

1 Apr 2014

Virgin Money Giving has launched an app for users after reporting that 30 per cent of traffic to its platform...

Join the discussion

Twitter button

@CSFundraising