Share

NSPCC to use Facebook app for in-memoriam donations

NSPCC to use Facebook app for in-memoriam donations
News

NSPCC to use Facebook app for in-memoriam donations

Fundraising | Celina Ribeiro | 17 Mar 2010

NSPCC is turning to Facebook to boost its in-memoriam giving.

The children’s charity is to launch a Facebook app, which will appear on a tribute fund creator's Facebook page and also allow the creator to email their Facebook friends with a request to contribute to the fund.

The charity is hopeful that the application, and the ability to track traffic via Google Analytics, will spur increased donations to its in memoriam facility. Lisa Munden, legacy marketing manager at NSPCC, said: “The Facebook application makes it very easy for fund organisers to reach people most likely to donate – they can easily select the friends who knew that person in order to invite donations.”

The application is developed by Our Lasting Tribute, the in-memoriam platform run by marketing agency Whitewater

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Nandy demands PM inquiry into Big Society Network grants

24 Jul 2014

Lisa Nandy, the shadow minister for civil society, has written to David Cameron demanding an inquiry into...

Nesta: ‘We were not forced to fund Big Society Network’

24 Jul 2014

Nesta has denied a claim by a former board member that it was “forced” to provide start-up funding...

Barnardo's launches retail gift aid appeal

23 Jul 2014

Barnardo’s has launched an appeal to raise awareness of retail gift aid and the extra £6.5m that could...

Nandy demands PM inquiry into Big Society Network grants

24 Jul 2014

Lisa Nandy, the shadow minister for civil society, has written to David Cameron demanding an inquiry into...

Workfare charities set to be named after Tribunal rules against DWP

23 Jul 2014

Charities that are involved in the workfare programme run by the Department for Work and Pensions look...

Dove Trust charities will be paid a third of what they are owed

23 Jul 2014

The charities and good causes owed money by the Dove Trust, owner of the suspended fundraising website...

Greenpeace video removed from YouTube following copyright claim

14 Jul 2014

A campaign video by Greenpeace against Lego’s relationship with Shell has been subject to a copyright...

Oxfam advert removed after appearing before extremist videos

10 Jul 2014

Oxfam has removed one of its adverts from YouTube after it was shown on channels showing content from...

Data protection proposals 'potentially catastrophic' for fundraising

8 Jul 2014

EU data protection proposals could have a “potentially catastrophic” impact on charity fundraising,...

Join the discussion

Twitter button

@CSFundraising