Gift Aid Small Donations Scheme 'too complex to have real impact'
25 May 2012
The Gift Aid Small Donations Scheme is welcome, but will only be effective if it is made less complex...
NSPCC is turning to Facebook to boost its in-memoriam giving.
The children’s charity is to launch a Facebook app, which will appear on a tribute fund creator's Facebook page and also allow the creator to email their Facebook friends with a request to contribute to the fund.
The charity is hopeful that the application, and the ability to track traffic via Google Analytics, will spur increased donations to its in memoriam facility. Lisa Munden, legacy marketing manager at NSPCC, said: “The Facebook application makes it very easy for fund organisers to reach people most likely to donate – they can easily select the friends who knew that person in order to invite donations.”
The application is developed by Our Lasting Tribute, the in-memoriam platform run by marketing agency Whitewater.
Prince's Trust creates Facebook fundraising game
Blue Cross launches 'Facebook for pet lovers'
Green website goes viral on Bebo and Facebook
Justgiving joins Facebook revolution
Charity gifts come to Facebook
Pay-per-click legacies: NSPCC uses Facebook for legacy leads
Friends with benefits: Quarriers' Facebook learning curve
Facebook offers free advertising to children's charities
Lawyers on Twitter and Facebook for RNLI’s legacy campaign
John Cleese fronts NSPCC multi-platform legacy campaign
NSPCC chair thanked for generations of benefit
Use Facebook for relationship-building first, says Facebook exec
Salvation Army donation app receives 190,000 downloads
Meningitis Trust tribute fund programme raises more than £2m
Children in Need launches Facebook app to collect donations
Egos and emotions - well, we are the charity sector...
25 May 2012
The Gift Aid Small Donations Scheme is welcome, but will only be effective if it is made less complex...
24 May 2012
The Charity Tribunal has upheld the Charity Commission’s decision to allow two independent schools in...
24 May 2012
The Department for Education has issued an invitation to tender for delivery of the National Citizen Service...
24 May 2012
The Charity Tribunal has upheld the Charity Commission’s decision to allow two independent schools in...
24 May 2012
A consultation launched by the Department for Business, Innovation and Skills has been criticised for...
24 May 2012
Missing People is hoping to track down missing children using Twitter.
24 May 2012
Charities are being urged to abandon balloon releases in a Twitter a campaign.
24 May 2012
Missing People is hoping to track down missing children using Twitter.
21 May 2012
Marie Curie Cancer Care has officially opened its new national support centre in Pontypool, Wales, creating...
15 Oct 2012
15 Oct 2012
15 Oct 2012
19 Nov 2012