Share

Most donors encouraged to give to disaster appeals via television

Most donors encouraged to give to disaster appeals via television
News

Most donors encouraged to give to disaster appeals via television

Fundraising | Vibeka Mair | 26 Feb 2010

Donors are still most likely to be inspired to give to overseas disaster appeals by television messages, according to a new report from the Charities Aid Foundation (CAF).

CAF has been tracking the UK general public’s response to major overseas disaster appeals for the past six years. CAF Disaster Monitor has quizzed over 4,000 people on their reaction to the Asian Tsunami in 2004, the Burma Cyclone in 2008, the Asia-Pacific disasters in 2009 and the Haiti Earthquake in 2010.

It found television to be the dominant medium that motivated people to give. Some 67 per cent of people polled said it was TV that prompted them to donate to the Asia-Pacific disasters in 2009, rising to 75 per cent for the Haiti disaster in 2010.

Influence through other forms of media - online, email, newspaper or radio, was found to be consistently low for the Burma, Asia-Pacific and Haiti disasters, with online, newspaper and radio motivation dropping to around 5 per cent for the Haiti earthquake this year.

While new-media donation methods continue to lag behind TV, they are steadily rising in effectiveness from 7 per cent in 2004 to 17 per cent in 2009 and 2010. Online donations is the most popular new-media way of giving with 15 per cent using the method this year, eclipsing text/SMS giving at 3 per cent. Cash, at 40 per cent, remains the most popular donation method.

The survey also found that women and the 35-44 age group were most likely to give to disaster appeals.

Further, the numbers of people that donated to Haiti appeals (48 per cent of the population) was more than double the proportion that gave for Burma 2008 (23 per cent) and Asia-Pacific 2009 (23 per cent).  Yet this was nearly half as many that gave to Tsunami relief in 2004 (81 per cent).

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

New buying group formed to support growth of social care charities

1 Oct 2014

A new membership group was launched today to support the growth of health and social care charities and...

Crime Reduction Initiatives doubles income in five years

30 Sep 2014

Crime Reduction Initiatives (CRI) has reported income last year of £116.8m, its highest-ever revenue...

Work Programme architect is new director of Office for Civil Society

30 Sep 2014

Helen Stephenson is leaving her post as director of the Office for Civil Society and being replaced by...

Ipso would have investigated Mirror over Newmark sex text story regardless of complaint

1 Oct 2014

The chair of the new press regulator has said that the Sunday Mirror story which forced Brooks Newmark...

New buying group formed to support growth of social care charities

1 Oct 2014

A new membership group was launched today to support the growth of health and social care charities and...

Work Programme architect is new director of Office for Civil Society

30 Sep 2014

Helen Stephenson is leaving her post as director of the Office for Civil Society and being replaced by...

New organisation to arrange free data security support for charities

1 Oct 2014

A new scheme matching up IT professionals from the private sector to provide free advice on security and...

JustGiving page for Manchester Dogs’ Home receives four donations a second

15 Sep 2014

JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Join the discussion

Twitter button

@CSFundraising