Share

Most donors encouraged to give to disaster appeals via television

Most donors encouraged to give to disaster appeals via television
News

Most donors encouraged to give to disaster appeals via television

Fundraising | Vibeka Mair | 26 Feb 2010

Donors are still most likely to be inspired to give to overseas disaster appeals by television messages, according to a new report from the Charities Aid Foundation (CAF).

CAF has been tracking the UK general public’s response to major overseas disaster appeals for the past six years. CAF Disaster Monitor has quizzed over 4,000 people on their reaction to the Asian Tsunami in 2004, the Burma Cyclone in 2008, the Asia-Pacific disasters in 2009 and the Haiti Earthquake in 2010.

It found television to be the dominant medium that motivated people to give. Some 67 per cent of people polled said it was TV that prompted them to donate to the Asia-Pacific disasters in 2009, rising to 75 per cent for the Haiti disaster in 2010.

Influence through other forms of media - online, email, newspaper or radio, was found to be consistently low for the Burma, Asia-Pacific and Haiti disasters, with online, newspaper and radio motivation dropping to around 5 per cent for the Haiti earthquake this year.

While new-media donation methods continue to lag behind TV, they are steadily rising in effectiveness from 7 per cent in 2004 to 17 per cent in 2009 and 2010. Online donations is the most popular new-media way of giving with 15 per cent using the method this year, eclipsing text/SMS giving at 3 per cent. Cash, at 40 per cent, remains the most popular donation method.

The survey also found that women and the 35-44 age group were most likely to give to disaster appeals.

Further, the numbers of people that donated to Haiti appeals (48 per cent of the population) was more than double the proportion that gave for Burma 2008 (23 per cent) and Asia-Pacific 2009 (23 per cent).  Yet this was nearly half as many that gave to Tsunami relief in 2004 (81 per cent).

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Sector must address gap between public perception of charities and the truth, says Sir Stuart Etherington

28 Jan 2015

Public perception of what charities do can be very different to the truth and an "intelligent engagement...

Caron Bradshaw: ‘I think we took on too much too quickly’

28 Jan 2015

The chief executive of the Charity Finance Group, Caron Bradshaw, said yesterday that her charity took...

WWF UK’s total income rose seven per cent in 2014 financial year

27 Jan 2015

WWF UK's total income for the year ending June 2014 rose to £62.2m, an increase of £3.8m, or seven per...

Shawcross reappointed as chair of the Charity Commission

29 Jan 2015

Francis Maude, minister for the Cabinet Office, has reappointed William Shawcross as chair of Charity...

Commission shows ‘real improvement’ but many concerns remain, says Public Accounts Committee

29 Jan 2015

The Charity Commission has been praised by Margaret Hodge, chair of the Public Accounts Committee, for...

Commission to investigate charitable school over private benefit from leisure centre and dating agency

29 Jan 2015

The Charity Commission is set to open a statutory inquiry into Durand Education Trust, a charity connected...

NGO domain pages will launch in May

28 Jan 2015

The Public Interest Registry will make the .ngo generic top-level domain name generally available from...

Comparison website for special needs services launched by charity consortium

23 Jan 2015

A coalition of social care charities has launched a TripAdvisor-style website, designed to help families...

CRUK debuts contactless giving through shop windows

21 Jan 2015

Cancer Research UK has announced a collaboration with outdoor media owner Clear Channel to bring contactless...

Join the discussion

Twitter button

@CSFundraising