London Underground tax efficient giving campaign launched

Fundraising | Stefan Marseglia | 21 Jan 2010

Charities Aid Foundation has joined with the United Nations to set up a trust to help British citizens fundraise more effectively.

CAF, working alongside the UN Office of the High Commissioner for Refugees (UNHCR), is currently running a two-week campaign on the London Underground to encourage people to donate through tax-efficient means.

With the slogan “For refugees who have lost everything, a little goes a long way”, CAF hopes to promote the UN’s global protection and assistance mission through the text-to-donate service.

Commenting on the campaign, Mike Packham from CAF said: “This is a great example of how CAF can enable fundraising and help a global agency to drive donations from the generous UK public to refugee projects across the globe, all the while ensuring that these donations are boosted through tax-effective means wherever possible.”

Around two-thirds of the funds raised will be used to provide legal protection for refugees around the world and deliver housing, clean water supplies, better sanitation, and to widen access to health and education. The remainder will be used to help refugees reintegrate with their countries of origin and to meet the needs for stateless people.

Regarding the partnership, Peter Kessler, UNHCR’s spokesman in London, said: “UNHCR is pleased to work with CAF in reaching out to donors in the UK.”

The campaign, which ends on January 31, will help to raise part of UNHCR’s global fundraising target of £1.85bn for 2010.

With 97 per cent of funding coming directly from voluntary contributions, the UNHCR will continue to help more than 25 million refugees, asylum-seekers, stateless and internally displaced persons in more than 118 countries worldwide.

Directory: Charities Aid Foundation

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.