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Text donation charges dropped by O2

Text donation charges dropped by O2
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Text donation charges dropped by O2

Fundraising | Celina Ribeiro | 3 Nov 2009

O2 has become the first mobile operator to drop fees on text charity donations worth up to £10.

The mobile operator today announced that it has dropped fees charged on donations made to charities via text message from O2 customers, giving charities an estimated extra 10p in the pound per donation.

The move to abolish fees, said the operator, was prompted by the Mobile Data Association’s announcement in July that VAT would no longer be charged on donations made via mobile phone.

O2 will still, however, pass on operational costs to charities, resulting in around 90 per cent of the donation ending up in charity coffers. Charges will cover network costs, VAT on the text message itself, insurance and similar costs.

All charities are eligible for a five-digit short code, beginning with ‘70’, which will automatically receive fee-free status from O2.

O2’s head of corporate responsibility Simon Davis said: “O2 is pleased to lead the way in supporting charities in this way.”

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