Text donation charges dropped by O2

Fundraising | Celina Ribeiro | 3 Nov 2009

O2 has become the first mobile operator to drop fees on text charity donations worth up to £10.

The mobile operator today announced that it has dropped fees charged on donations made to charities via text message from O2 customers, giving charities an estimated extra 10p in the pound per donation.

The move to abolish fees, said the operator, was prompted by the Mobile Data Association’s announcement in July that VAT would no longer be charged on donations made via mobile phone.

O2 will still, however, pass on operational costs to charities, resulting in around 90 per cent of the donation ending up in charity coffers. Charges will cover network costs, VAT on the text message itself, insurance and similar costs.

All charities are eligible for a five-digit short code, beginning with ‘70’, which will automatically receive fee-free status from O2.

O2’s head of corporate responsibility Simon Davis said: “O2 is pleased to lead the way in supporting charities in this way.”

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.