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Giving is down by 11 per cent in a year

Giving is down by 11 per cent in a year
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Giving is down by 11 per cent in a year

Fundraising | Tania Mason | 23 Sep 2009

Donations to UK charities have plummeted by 11 per cent in the last year to £9.9bn, according to UK Giving 2009, the annual survey of giving habits carried out by Charities Aid Foundation and the NCVO.

The drop, measuring £700,000 in absolute terms and £1.3bn in real terms, was calculated after polling 3,316 UK adults between June and October 2008 and in February 2009.

The fall is largely the result of people giving less, rather than less people giving. The number of people who donate to charity each month fell by just 2 per cent to 54 per cent of the population. 

Medical research remains the most popular cause but religious causes still receive the most, taking 15 per cent of all donations.  Cash is still the most common method of giving, though the use of regular giving methods is increasing.

More women are donors (58 per cent versus 49 per cent of men), and while men give larger amounts on average, women aged 16 to 24 are much more generous than their male counterparts, giving an averge of £16 against £7.

The average donation amount was £31 per donor per month, down from £33 in 2007/8.  But this figure is not a very good representation as averages are distorted by small numbers of very large gifts from wealthy benefactors.  A more accurate figure is the median monthly donation, which at £10 per donor was down by £1 since a year ago.

According to the report, “a small drop in the mean monthly donation, but no change to the median amount, suggests that much of the fall in giving is due to a reduction in the size of larger donations.

“Overall it seems that people are still trying to give what they can, but are able to afford less than in the previous year.

“Our findings indicate that after adjusting for inflation, people are giving the same amount as they did in 2006/7.”

Just two in five donors gift aid their donations, meaning around £750m still goes unclaimed by charities.


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