CRUK launches interactive website

Fundraising | 11 Sep 2009

Cancer Research UK has launched an interactive fundraising microsite featuring videos of real cancer sufferers as well as staff and volunteers, as part of its ‘Thousands beat cancer’ campaign.

The website Seewhereyour moneygoes.org.uk boasts an interactive supporter map of the UK, which allows visitors to click on different people and hear their stories via video messages.

Those on the supporter map include research workers and scientists who explain the charity’s work and former cancer sufferers who share accounts of their experience from their initial diagnosis to treatment and describe how CRUK helped them through their illness. There is also a link for supporters to leave personal messages once they’ve donated.

The site also includes new fundraising forms to make it easier for first-time benefactors to donate, or for existing donors to increase their donations and update their debit details. The fundraising tools were developed by Baigent and the site created by RAPP.

Directory: Cancer Research UK (CRUK)

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