Cascaid to merge with Ideas Eurobrand

Fundraising | Becky Slack | 1 Nov 2007

Cascaid, one of the largest charity marketing specialists, has merged with ethical consumer specialist Ideas Eurobrand and its sister company TwentyFirst Century Communications.

The move is intended to create an agency equipped with the skills and knowledge needed to maximise the potential of the ethical consumer as donors and activists, while at the same time providing the necessary level of investment Cascaid requires to grow.

The ethical consumer market, which includes the purchasing of fair trade and organic produce and the use of green energy products, is currently worth over £29.3bn, according to the Co-operative Bank’s annual Ethical Consumerism Report 2006. This is an increase of 11 per cent on the previous year and growth shows no sign of abating.

“We have long known that the boundaries between the charity and ethical consumer marketplaces have been blurring and ethical consumerism bridges the gap between giving and activism,” said Alan Clayton (pictured), managing director of Cascaid . “People are more motivated than ever to do a good thing. It’s already known that consumers and donors who have relationships in both sectors have a higher lifetime value for charities.”

The overall agency, which is to be called The Good Agency, will be headed up by Ian Campbell, current managing director of Ideas Eurobrand. Cascaid will operate as a branded division of the new agency and will remain a charity specialist headed up by Clayton and Roger Lawson, director of strategy and planning.

While there will be no change to personnel working on Cascaid’s existing accounts, clients will benefit from immediate access to the expertise of TwentyFirst Century Communications, a digital media specialist. However, the release of new strategies involving the whole group will come at a later date once all staff have moved into a central London office.

The combined client list of the three companies will include names such as RSPB, NSPCC, Greenpeace, Cancer Research UK and WSPA.

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.