A SPECTRE to behold

Fundraising | 1 Jul 2007

It is not an unusual sight at a conference for agencies to bend over backwards to promote their clients or impress potential new ones. But at this year's Institute of Fundraising National Convention, Cascaid's Alan Clayton took it one step further.

In response to a challenge from Oxfam's new head of fundraising Cathy Ferrier to shave his head and attend the Convention's Bond-themed party dressed as villain Ernst Blofeld, the managing director of the direct marketing agency agreed to play along but only if Ferrier could raise £250.

Geared on by donations from some sector stalwarts hanging around the bar, the stakes were set by a full £250 donation from Mark Phillips of Bluefrog. Not to be outdone, THINK's Tony Elischer and Whitewater's Steve Andrews swiftly followed suit with £250 each.

After a quick trip to the barber's and a West Indian wedding outfitters on the Edgware Road, and his ensemble completed by a fluffy pink cat, Clayton was transformed.

He played the part seamlessly and managed to raise £1,190 for Oxfam in the process. "James Bond parties always annoy me as no one ever goes as the baddie," Clayton said. "It was very good fun and more people should be up for things like this."

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