Share

Nine out of ten people are unable to name two or more local charities, research reveals

Fundraising
News

Nine out of ten people are unable to name two or more local charities, research reveals1

Fundraising | Emily Corfe | 20 Jan 2016

Over a third of British people are unaware of local charities in their area with no knowledge of the work that they do, according to research by TSB Bank.

The survey of 1,000 adults reveals that although half feel that local charities play an important role in their community, just one in 10 are able to name two or more local charities.

Although nearly three quarters – or 73 per cent - have donated to a national charity or international charity, 20 per cent of people said they only found out about local charities when family or friends needed their support.

The research was carried out as part of TSB’s Local Charity Partnerships drive, in which TSB branches and offices across the UK advertised locally for customers, partners and members of the public to nominate charities and social enterprises to benefit from regular fundraising activities.

A spokesman for TSB said the research shows “just how difficult it can be for small charities to get the support they need”.  

“Over the past year, through our Local Charity Partnerships, we have donated over £800,000 to local causes across Britain, which is equivalent to nearly £100 for every partner that works for us,” he said.

“The success of our Local Charity Partnerships is proof that you don’t have to have a national, big budget, charity campaign to make a difference.  Lots of small, locally organised fundraising events add up to a significant injection of cash to the small local charities that support us all when we need it most.”

Half of the 301 small charities questioned said competition from the high number of national and international charities was a challenge to their fundraising activities – with 28 per cent of small charities admitting they were struggling to meet fundraising targets.

Half of decision makers working for charities with an income of up to £200,000 said an increased awareness about local charities and greater support from local businesses would be the most helpful way to support their work.

A spokesman for TSB said the organisation would continue its work supporting small charities by “ensuring their voices are heard by supporting them in the best way possible”.

Stephen Elsden, a trustee at the Small Charities Coalition and chief executive at Compaid, a charity which supports disabled people in Kent, said: “Small charities, like the one I work for, are the lifeblood of local communities and it’s always a challenge to find the funding that we need to keep going and to reach out to people who could benefit from our services.”

Pat`Ealey
The Holly Lodge Centre
3 Feb 2016

I agree with the above. We are constantly trying to raise the profile of the Centre and increase pour supporter database. We now have a new video- see the link below - which is helping us.

https://vimeo.com/145527790

I will now go into a TSB branch and nominate us!!

Best wishes
Pat

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Charities call for wider reform of the Gift Aid Small Donations Scheme

1 Jul 2016

Charities have called on HM Revenue and Customs to do more to remove the barriers for small charities...

Charity Commission investigates 72 RAF mess charities

1 Jul 2016

The Charity Commission has launched an investigation into 72 Royal Air Force mess charities, following...

Is your risk register a complete waste of time?

30 Jun 2016

Jonathan Orchard, partner at Sayer Vincent, talks about why charities need to re-think their risk policies....

Commission opens consultation into use of official warning power

1 Jul 2016

The Charity Commission is looking for responses to its proposals of how it will use its new power of issuing...

Scottish applications for charitable status rose by 7 per cent, OSCR accounts reveal

1 Jul 2016

The total number of registered charities in Scotland has risen by 7 per cent to 24,055, according to the...

Charity Commission investigates 72 RAF mess charities

1 Jul 2016

The Charity Commission has launched an investigation into 72 Royal Air Force mess charities, following...

Lack of understanding of technology is a barrier to social change

1 Jul 2016

The voluntary sector’s poor understanding of the potential technology could have is one of the barriers...

Marie Curie appoints digital advisory board

21 Jun 2016

Marie Curie has appointed a digital advisory board to help it build on the successes of its digital transformation...

'Fake' charity app to help migrants at sea has been removed by Apple

21 Jun 2016

An app that claimed to support a charity rescuing refugees in the Mediterranean by enabling users to search...

Join the discussion

Twitter button

@CSFundraising