Share

Nine out of ten people are unable to name two or more local charities, research reveals

Fundraising
News

Nine out of ten people are unable to name two or more local charities, research reveals1

Fundraising | Emily Corfe | 20 Jan 2016

Over a third of British people are unaware of local charities in their area with no knowledge of the work that they do, according to research by TSB Bank.

The survey of 1,000 adults reveals that although half feel that local charities play an important role in their community, just one in 10 are able to name two or more local charities.

Although nearly three quarters – or 73 per cent - have donated to a national charity or international charity, 20 per cent of people said they only found out about local charities when family or friends needed their support.

The research was carried out as part of TSB’s Local Charity Partnerships drive, in which TSB branches and offices across the UK advertised locally for customers, partners and members of the public to nominate charities and social enterprises to benefit from regular fundraising activities.

A spokesman for TSB said the research shows “just how difficult it can be for small charities to get the support they need”.  

“Over the past year, through our Local Charity Partnerships, we have donated over £800,000 to local causes across Britain, which is equivalent to nearly £100 for every partner that works for us,” he said.

“The success of our Local Charity Partnerships is proof that you don’t have to have a national, big budget, charity campaign to make a difference.  Lots of small, locally organised fundraising events add up to a significant injection of cash to the small local charities that support us all when we need it most.”

Half of the 301 small charities questioned said competition from the high number of national and international charities was a challenge to their fundraising activities – with 28 per cent of small charities admitting they were struggling to meet fundraising targets.

Half of decision makers working for charities with an income of up to £200,000 said an increased awareness about local charities and greater support from local businesses would be the most helpful way to support their work.

A spokesman for TSB said the organisation would continue its work supporting small charities by “ensuring their voices are heard by supporting them in the best way possible”.

Stephen Elsden, a trustee at the Small Charities Coalition and chief executive at Compaid, a charity which supports disabled people in Kent, said: “Small charities, like the one I work for, are the lifeblood of local communities and it’s always a challenge to find the funding that we need to keep going and to reach out to people who could benefit from our services.”

Pat`Ealey
The Holly Lodge Centre
3 Feb 2016

I agree with the above. We are constantly trying to raise the profile of the Centre and increase pour supporter database. We now have a new video- see the link below - which is helping us.

https://vimeo.com/145527790

I will now go into a TSB branch and nominate us!!

Best wishes
Pat

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Christian Aid consults staff on redundancies

28 Sep 2016

International development charity Christian Aid is consulting staff on proposed changes to the organisation’s...

Foundations increase grantmaking to £2.7bn

28 Sep 2016

Foundation grantmaking has increased despite pressure on incomes, according to this year’s annual Foundation...

Charities must be central in government’s Brexit strategy, says CAF

26 Sep 2016

Charities must play a crucial role in supporting the government to deliver a Brexit strategy, a new report...

Commission launches investigation into mosque where 'Kill Ahmadis' leaflets were handed out

28 Sep 2016

The Charity Commission has opened a statutory inquiry into a London mosque where leaflets which called...

Charities need to be robust with their campaigning, MP Wes Streeting tells Acevo fringe

28 Sep 2016

Charities must be robust when they are campaigning, even when they are threatened with court action by...

ActionAid reinforces support for DfID despite criticism from its programmes director

27 Sep 2016

ActionAid has distanced itself from a warning made by its director of programmes that NGOs are reluctant...

Eduserv agrees £138,000 payment to retiring CEO without telling full board

26 Sep 2016

Eduserv, a charity that provides IT services to the public sector, agreed to pay its retiring chief executive...

Barnardo’s launches ten-year strategy with plans to double fundraising income

22 Sep 2016

Barnardo’s has announced a ten-year strategy which will aim to grow income by a third and change its...

Charities urge donors to give their first plastic £5 note to a good cause

19 Sep 2016

A social media campaign is urging people to donate their first plastic £5 note to charity, after the...

Join the discussion

Twitter button

@CSFundraising