Share

Post Office enables Children in Need donations through Twitter

Presenters BBC Children in Need
News

Post Office enables Children in Need donations through Twitter

Fundraising | Alice Sharman | 11 Nov 2014

The Post Office has become the first UK organisation to allow Twitter users to donate to charity through a tweet, with proceeds going to BBC Children in Need.

As part of its Be A Hero campaign, the Post Office has developed a process which means Twitter users can donate to BBC Children in Need by tweeting @PostOffice with the hashtag #MakeMeAHero. Users then receive a direct message with a link through which to donate their choice of £1, £3 or £5, which is then added to their phone bill.

Users follow the link and enter their phone number, before entering a personalised code texted to them to complete the donation. The full amount then goes to BBC Children in Need.

Peter Markey, the Post Office’s chief marketing officer, said: “As a business, the Post Office is modernising to meet the needs of customers across the UK, and we know innovation can’t stop in branch or on our website.

“Being the first organisation in the UK to give customers the ability to donate to a charity so close to the nation’s heart by simply tweeting to donate is a social media barrier we’re delighted to break through.”

The Post Office worked with media agency Mindshare UK to develop the concept and manage the process through the campaign.

In 2013, the Post Office was BBC Children in Need’s biggest fundraising partner, raising £1.2m for the charity.

The BBC Children in Need television appeal will be broadcast on BBC One this Friday.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Report: UK banks are lending £3bn to social organisations

22 Jul 2016

A report commissioned by RBS has estimated that banks in the UK have over £3bn invested in outstanding...

Access Foundation makes first investment and calls for more proposals

21 Jul 2016

Access – the Foundation for Social Investment has made its first investment, into a fund providing loans...

Libor funds will go to charity supported by Jo Cox

14 Jul 2016

A charity supported by the murdered Labour MP Jo Cox, has been awarded £375,000 of money raised through...

NCVO launches the next stage of its programme to improve trust and confidence in charities

22 Jul 2016

NCVO is to launch a website explaining how charities work along with a communications toolkit for charities...

Bubb launches Charity Futures Programme

21 Jul 2016

Sir Stephen Bubb officially launched the Charity Futures Programme at an event at the Houses of Parliament...

Charity Commission opens inquiry into poverty relief organisation

21 Jul 2016

The Charity Commission has opened an inquiry into a UK-based poverty relief charity that “does not appear...

Blockchain technology could ‘revolutionise’ charity regulation, says report

21 Jul 2016

Blockchain technology could eventually be used to carry out many of the functions of a traditional regulator,...

Macmillan, Cancer Research UK and Brooke use Pokemon Go to encourage fundraising

14 Jul 2016

Macmillan Cancer Support, Cancer Research UK and Brooke are among the charities to encourage fundraising...

Stop looking for a 'big bang' moment for digital transformation

4 Jul 2016

Charities should stop looking for a “big bang” moment in digital transformation and instead focus...

Join the discussion

Twitter button

@CSFundraising