Share

Street fundraising sign-ups down by half

Street fundraising sign-ups down by half
News

Street fundraising sign-ups down by half

Fundraising | Celina Ribeiro | 20 Jun 2013

The number of donors signed up via street fundraising in 2012/13 fell by nearly half in what the Public Fundraising Regulatory Association has admitted is “by far the worst year” for street fundraising recruitment.

Some 125,827 donors were signed up via street fundraisers last year, compared with 238,273 in the previous year. The PFRA attributed about two-thirds of the fall to the collapse of Gift Fundraising which, with 30 per cent of the market share, has had a substantial impact on the sector.

The PFRA, which reports on yearly sign-up rates in its annual report, said it was not concerned by the figures. Ian MacQuillin, PFRA head of communications, told civilsociety.co.uk that figures for 2013 show that the recovery has already begun. Street fundraising sign-ups for April and May are up between 70 and 80 per cent on last year, he said. “We are seeing a bit of a recovery.”

A similar – though not as severe – decline in sign-up figures occurred after the collapse of Dialogue Direct in late 2009; the PFRA believes it will take a similar period of two years for the fundraising numbers to recover.

The height of street fundraising, according to PFRA figures, was in 2002/03 when 380,000 donors were signed up on the street. In more recent times, street recruitment has hovered at around 200,000 new donors a year, which MacQuillin suggested was a more sustainable figure.

In-house street fundraising up

With many street fundraising organisations reporting full books, the PFRA believe the issue is to do with supply, not demand.

Many charities are developing their own in-house fundraising teams to service this demand, with more than half of all street fundraising sign-ups now a result of in-house teams, compared with just one in four in 2011/12.

“With agencies not able to meet the demand, it seems that charities might be taking control of the situation,” said Nick Henry, head of standards at the PFRA. While speculating whether this trend towards in-house team will continue this year, Henry said: “If the recovery of the street market follows previous patterns after the closure of major agencies, we would expect to see street volumes approaching 200,000 new donors… by 2015/16.”

Doorstep fundraising and prospecting down

Doorstep fundraising recruitment was also down slightly, with 600,665 new donors signed up via the door in 2012/13, down 3.9 per cent on the previous year. Given the fall in street fundraising, door-to-door fundraising now accounts for four times as many new donors as the much more visible and talked about street. While it measures different things, the FRSB annual report, out earlier this month, found a two-fifths increase in volume of door-to-door fundraising, and a significant increase in complaints about the mechanism in its last year on record.

Meanwhile, prospecting – whereby individuals are signing up directly to a regular gift on the street – is down by more than a third to 3,516 sites used last year. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Falling rag prices likely to cost charities tens of millions

1 Sep 2014

Charities are likely to lose tens of millions of pounds this year from a fall in the price of recycled...

Commission contacts Bradley Wiggins' charity over concerns about how it has spent donations

29 Aug 2014

The Charity Commission has contacted the trustees of the Bradley Wiggins Foundation after the charity...

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Changemakers becomes part of Foyer Federation

1 Sep 2014

Youth charity Changemakers has merged into the Foyer Federation to scale-up its youth leadership projects,...

Sky News anchor accuses Barnardo's chief of fence-sitting over Rotherham scandal

1 Sep 2014

Barnardo’s chief executive Javed Khan refused to call for the resignation of South Yorkshire Police...

Former Awema chief executive cleared of two counts of fraud

1 Sep 2014

The former chief executive of the Welsh race relations charity, Awema, was cleared of two counts of fraud...

Fundraisers should engage more with older people online, new research shows

2 Sep 2014

Charities could be missing out on donations by not engaging with older people through online and mobile...

Over 145 charities receive donations from #icebucketchallenge through JustGiving

1 Sep 2014

Over 145 individual charities have benefited from donations made as a result of the ice bucket challenge,...

EU data protection proposals would kill fundraisers’ mailing lists, says report

28 Aug 2014

Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would...

Join the discussion

Twitter button

@CSFundraising