Share

RNLI named as most-mentioned charity in 2012

RNLI named as most-mentioned charity in 2012
News

RNLI named as most-mentioned charity in 2012

Fundraising | Celina Ribeiro | 15 Feb 2013

The British Red Cross has been knocked off the pole position for the most-mentioned charity in mainstream media, as a new report shows RNLI scored the greatest amount of coverage in 2012.

RNLI tallied up 35,391 mentions in mainstream media last year but the British Red Cross was dominant on social media, with the Syria Crisis Appeal and its work during the UK floods earning the charity more than 810,000 mentions on social networks.

But while RNLI got mentioned most, the Annual Charity Barometer Report found that Unicef had the greatest audience reach in 2012.

Overall coverage of charities increased by 7 per cent in 2012 from 2011, and the national publication which mentioned charities most in reportage was the Guardian Online.

Media and world events had a significant impact on the prevalence of particular charities; the death of Samaritans marathon runner Claire Squires resulted in a fivefold increase in mentions of that charity across a range of media. Similarly, the arrest of Russian political punk group Pussy Riot had a material impact on the frequency of Amnesty International mentions.

But it was celebrities on social media which demonstrated real sway. Boy band One Direction, which has just fewer than ten million Twitter followers, promoted Comic Relief while a tweet from girl band Girls Aloud resulted in 10,000 additional mentions for BBC Children in Need in a single day.

Gorkana Group, which produced the report, analysed 670,075 articles in developing the 2012 barometer.

 (see below for an overview of the most mentioned)

Most_mentioned_UK_charities_in_2012 title=
 
civilsociety.co.uk

 
 

Want access to all civilsociety.co.uk content?

Subscribers gain access to all expert advice, analysis, surveys, special reports and the full archive of content from as little as £43.20 per year. Find out more...

 
 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Sector 'extraordinarily disconnected' from public, CFG chair says

15 Apr 2014

Charities are becoming “extraordinarily disconnected” from donors and supporters who do not understand...

Stephen Frost announced as Charity Awards host

15 Apr 2014

Civil Society Media is delighted to announce that this year's Charity Awards will be presented by actor...

2014 will be year of growth for charity sector, NCVO forecast suggests

14 Apr 2014

Forty-one per cent of charities expect their general situation to improve in the next 12 months, compared...

Trussell Trust sees use of its foodbanks 'almost triple' in a year

16 Apr 2014

The number of people using the Trussell Trust’s foodbanks rose from 347,000 to 913,000 in a single year,...

OSCR tells alternative medicine organisation to stop calling itself a cancer charity

16 Apr 2014

OSCR has taken action to stop an organisation offering alternative therapy falsely calling itself a “registered...

Ex-National Theatre employees have 'strong' case for breach of contract claim, says judge

16 Apr 2014

Five musicians have lost their court bid to be to be reinstated at the National Theatre after they were...

'Technology can offer charities more than just online donations'

10 Apr 2014

Charities are focusing too much on using digital tools for fundraising instead of how technology can be...

Amnesty calls for 'full and frank disclosure' on alleged US surveillance

9 Apr 2014

Amnesty International has warned that alleged mass surveillance by the American intelligence agency NSA...

Virgin Money Giving launches app following year of growth

1 Apr 2014

Virgin Money Giving has launched an app for users after reporting that 30 per cent of traffic to its platform...

Join the discussion

Twitter button

@CSFundraising