Share

RNLI named as most-mentioned charity in 2012

RNLI named as most-mentioned charity in 2012
News

RNLI named as most-mentioned charity in 2012

Fundraising | Celina Ribeiro | 15 Feb 2013

The British Red Cross has been knocked off the pole position for the most-mentioned charity in mainstream media, as a new report shows RNLI scored the greatest amount of coverage in 2012.

RNLI tallied up 35,391 mentions in mainstream media last year but the British Red Cross was dominant on social media, with the Syria Crisis Appeal and its work during the UK floods earning the charity more than 810,000 mentions on social networks.

But while RNLI got mentioned most, the Annual Charity Barometer Report found that Unicef had the greatest audience reach in 2012.

Overall coverage of charities increased by 7 per cent in 2012 from 2011, and the national publication which mentioned charities most in reportage was the Guardian Online.

Media and world events had a significant impact on the prevalence of particular charities; the death of Samaritans marathon runner Claire Squires resulted in a fivefold increase in mentions of that charity across a range of media. Similarly, the arrest of Russian political punk group Pussy Riot had a material impact on the frequency of Amnesty International mentions.

But it was celebrities on social media which demonstrated real sway. Boy band One Direction, which has just fewer than ten million Twitter followers, promoted Comic Relief while a tweet from girl band Girls Aloud resulted in 10,000 additional mentions for BBC Children in Need in a single day.

Gorkana Group, which produced the report, analysed 670,075 articles in developing the 2012 barometer.

 (see below for an overview of the most mentioned)

Most_mentioned_UK_charities_in_2012 title=
 
civilsociety.co.uk

 
 

Want access to all civilsociety.co.uk content?

Subscribers gain access to all expert advice, analysis, surveys, special reports and the full archive of content from as little as £43.20 per year. Find out more...

 
 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Former Thomas Cook boss donates £3m to charity over hotel deaths

28 May 2015

Former Thomas Cook chief executive Harriet Green said she will donate more than £3m of a £10m shares...

Big Lottery Fund awards £7m to Plan UK and Save the Children to help rebuild typhoon-struck communities

28 May 2015

The Big Lottery Fund will award more than £7m to two UK charities to help rebuild communities in the...

Grant Thornton assistant manager jailed for more than three years over £726,000 charity embezzlement

27 May 2015

A former assistant manager at Grant Thornton has been jailed for 40 months after embezzling more than...

Big Society Capital chief executive to step down by end of year

29 May 2015

Nick O’Donohoe, the chief executive of Big Society Capital, has today announced that he will be leaving...

Commission: 'serious concerns' about charity asking sex crime director to reconsider resignation

29 May 2015

The Charity Commission has said it would have "serious regulatory concerns" if an aid charity presses...

National Trust for Scotland appoints new chief executive

29 May 2015

The National Trust for Scotland has announced that Simon Skinner has been appointed as its new chief executive....

Charity chief executives and trustees 'lack leadership' on digital technology, says report

28 May 2015

A "lack of brave leadership" is holding the sector back from exploiting digital technologies, according...

One-fifth of charities surveyed do not accept donations through their own websites

27 May 2015

Some 20 per cent of charities do not accept donations via their own websites, and 38 per cent are not...

Children's Society and NSPCC to improve their digital services

26 May 2015

The Children's Society and NSPCC both said last week they plan to revamp digital services for young people,...

Join the discussion

Twitter button

@CSFundraising