Share

Fundraising agency Tag Campaigns placed into administration

Fundraising agency Tag Campaigns placed into administration
News

Fundraising agency Tag Campaigns placed into administration

Fundraising | Niki May Young | 10 Jan 2013

Tag Campaigns Ltd has been placed into voluntary administration by its directors, blaming an over-investment in innovative products for its clients, coinciding with an onslaught of negative publicity.

In a statement released this afternoon the organisation said it had, "faced an unprecedented degree of media and regulatory attention in recent months, following a small number of examples of what we have always acknowledged were unacceptable operational shortcomings".

The organisation was the subject of an undercover Sunday Telegraph investigation which exposed a catalogue of shortcomings in its training of face-to-face fundraisers in June last year. The FRSB, having opened an investigation following the exposé, found that Tag staff had breached the Institute of Fundraising's face-to-face activity code and breached charity law. The organisation was invited in December to commit to a 12-month monitoring programme of face-to-face by the FRSB.

The organisation pledged to overhaul its fundraising after the Sunday Telegraph investigation, which included undercover footage, was broadcast. The report was based around Tag instructors' training of fundraisers for a Marie Curie campaign. Marie Curie immediately halted its fundraising with Tag, opening its own investigation and shortly after Oxfam too halted its fundraising through the firm.

A spokesman for Tag said that the cost of investing in "pioneering new fundraising methods", combined with the negative publicity and a "changing landscape with regard to sites access and allocation" have led the directors to "consider that the degree of risk invovled in engaging further losses moving forward has changed markedly".

"Having carefully reflected on all of this, they have concluded that the most responsible approach is now to place the company into voluntary administration," he said.

Tag Campaigns has 9 office staff and 40 operational staff. The administration will be handled by ResolvePartners LLP.

Last year saw Gift Fundraising fall into voluntary administration.

In response to today's news Ian MacQuillin, PFRA communications chief told civilsociety.co.uk that, "There's spare capacity there, in the past other agencies have moved in, now I think organisations are looking at doing prospecting in-house as well. The market regulates itself in that respect." 

The PFRA has 26 fundraising agencies listed as members on its website. 

MacQuillin advised that the PFRA was due to meet with the FRSB soon to discuss implementing the joint recommendations of the investigation into Tag's failures before meeting with Tag. "But of course this is moot now," he said. 

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Cabinet Office overruled own grants panel to fund Big Society Network charity

21 Jul 2014

The Cabinet Office vetoed its own appointed grantmaking advisory panel in order to make a £300,000 grant...

Martin Brookes leaves Paul Hamlyn 'by mutual agreement'

21 Jul 2014

Martin Brookes has left his post as director of the Paul Hamlyn Foundation “by mutual agreement” after...

Joe Irvin leaves Navca

21 Jul 2014

The National Association for Voluntary and Community Action’s chief executive Joe Irvin is stepping...

Sadiq Khan MP: 'Sarah' Bill is embarrassing and pathetic

22 Jul 2014

Labour MP Sadiq Khan yesterday called the Social Action, Responsibility and Heroism Bill “embarrassing...

Charity Commission criticises trustees for failing to report CEO's child abuse conviction

22 Jul 2014

The Charity Commission has met with trustees of the Southwark Muslim Women’s Association after its chief...

Charity Commission opens inquiry into Families Against Neuroblastoma

22 Jul 2014

The Charity Commission has frozen the bank accounts of Families Against Neuroblastoma and appointed two...

Greenpeace video removed from YouTube following copyright claim

14 Jul 2014

A campaign video by Greenpeace against Lego’s relationship with Shell has been subject to a copyright...

Oxfam advert removed after appearing before extremist videos

10 Jul 2014

Oxfam has removed one of its adverts from YouTube after it was shown on channels showing content from...

Data protection proposals 'potentially catastrophic' for fundraising

8 Jul 2014

EU data protection proposals could have a “potentially catastrophic” impact on charity fundraising,...

Join the discussion

Twitter button

@CSFundraising