Share

Fundraising agency Tag Campaigns placed into administration

Fundraising agency Tag Campaigns placed into administration
News

Fundraising agency Tag Campaigns placed into administration

Fundraising | Niki May Young | 10 Jan 2013

Tag Campaigns Ltd has been placed into voluntary administration by its directors, blaming an over-investment in innovative products for its clients, coinciding with an onslaught of negative publicity.

In a statement released this afternoon the organisation said it had, "faced an unprecedented degree of media and regulatory attention in recent months, following a small number of examples of what we have always acknowledged were unacceptable operational shortcomings".

The organisation was the subject of an undercover Sunday Telegraph investigation which exposed a catalogue of shortcomings in its training of face-to-face fundraisers in June last year. The FRSB, having opened an investigation following the exposé, found that Tag staff had breached the Institute of Fundraising's face-to-face activity code and breached charity law. The organisation was invited in December to commit to a 12-month monitoring programme of face-to-face by the FRSB.

The organisation pledged to overhaul its fundraising after the Sunday Telegraph investigation, which included undercover footage, was broadcast. The report was based around Tag instructors' training of fundraisers for a Marie Curie campaign. Marie Curie immediately halted its fundraising with Tag, opening its own investigation and shortly after Oxfam too halted its fundraising through the firm.

A spokesman for Tag said that the cost of investing in "pioneering new fundraising methods", combined with the negative publicity and a "changing landscape with regard to sites access and allocation" have led the directors to "consider that the degree of risk invovled in engaging further losses moving forward has changed markedly".

"Having carefully reflected on all of this, they have concluded that the most responsible approach is now to place the company into voluntary administration," he said.

Tag Campaigns has 9 office staff and 40 operational staff. The administration will be handled by ResolvePartners LLP.

Last year saw Gift Fundraising fall into voluntary administration.

In response to today's news Ian MacQuillin, PFRA communications chief told civilsociety.co.uk that, "There's spare capacity there, in the past other agencies have moved in, now I think organisations are looking at doing prospecting in-house as well. The market regulates itself in that respect." 

The PFRA has 26 fundraising agencies listed as members on its website. 

MacQuillin advised that the PFRA was due to meet with the FRSB soon to discuss implementing the joint recommendations of the investigation into Tag's failures before meeting with Tag. "But of course this is moot now," he said. 

 

 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Royal Institution rules out selling Mayfair HQ after reducing its debt

27 Aug 2014

The Royal Institution, the science communication charity, has said it will not have to sell its London...

Action for Blind People makes redundancies

27 Aug 2014

Action for Blind People has said it made nine redundancies in the year ending March 2014, following an...

Social investment awards announced by Cabinet Office

27 Aug 2014

Social investment organisations will be celebrated in a new awards ceremony announced today by the Cabinet...

Umbrella bodies ‘have failed to resist government agenda for the sector’

26 Aug 2014

Umbrella bodies have lost independence and have not adequately opposed cuts to government spending or...

EDF Energy to give Citizens Advice £3m over complaints breach

26 Aug 2014

Citizens Advice Bureau is to receive £3m from EDF Energy after Ofgem found that the energy giant breached...

Father threatens legal action against charity set up in memory of son

26 Aug 2014

The father of a paratrooper who died in Afghanistan in 2006 is set to take legal action against a charity...

Macmillan: We did not hijack #icebucketchallenge

21 Aug 2014

Macmillan has hit back against accusations on social media that it has hijacked #icebucketchallenge, saying...

Smart wristbands aim to increase charity giving

20 Aug 2014

A new wristband that will enable people to make faster donations with just a tap of a smartphone, is...

National Trust to develop new website in £2m digital upgrade

15 Aug 2014

The National Trust has budgeted £2m to update its digital services, including a new website and mobile...

Join the discussion

Twitter button

@CSFundraising