Share

Charities sell themselves short in partnering with companies

Charities sell themselves short in partnering with companies
News

Charities sell themselves short in partnering with companies

Fundraising | Celina Ribeiro | 12 Nov 2012

Charities are underestimating the value they bring to companies in corporate partnerships, and are suffering from a case of low self-esteem not shared by the corporate sector.

In the Corporate-NGO Partnerships Barometer to be released on Monday by C&E, which echoes the sentiments in the Corporate Partnerships Survey 2012, just 42 per cent of charities say they feel that corporates view them as effective and professional  organisation; however, in fact, nearly three quarters of companies express the belief that charities are just such organisations and that they are able to do business with them.

More companies than charities said they felt that partnerships helped businesses to improve their business practices, and only 8 per cent of charities felt that by working with a company they could boost the company’s understanding of environmental and social issues.

The Barometer also reported a general expectation (across a combined sample of companies and charities) of the next year involving greater investment in charity-corporate partnerships.

But in contrast to Fundraising’s own corporate partnership survey, which exclusively polled charities, the majority of respondents to the C&E survey said that there was increased emphasis on charity-corporate partnerships now rather than in the past. In the 2012 Corporate Partnerships survey, only 32.3 per cent of charities said they felt company interest in charity of the year partnerships was increasing, and more than half felt it had decreased.

Most admired partnership: M&S and Oxfam


For the second year running the partnership between M&S and Oxfam has been nominated as the most admired charity-corporate relationship. The ongoing partnership, featured in a previous profile of M&S’ philanthropy, beat the Unicef and Pampers relationship and Boots and Macmillan partnership, which gained second and third place respectively.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

CTG attacks HMRC for breaking promises over implementation of 20 per cent tax on direct mail

16 Apr 2015

Charities have been left unsure how to obey tax rules after HM Revenue & Customs failed to publish...

NCVO and CFG express concerns over government review of business rates

13 Apr 2015

Infrastructure bodies including NCVO and the Charity Finance Group are consulting charities over a government...

Grant-makers face 'big decisions' as a result of 'seismic shift' in commissioning, says report

9 Apr 2015

Charities and funders face big decisions after a “seismic shift” in public service commissioning,...

National Theatre's first chief executive quits citing problems with leadership structure

17 Apr 2015

The National Theatre's first chief executive, Tessa Ross, has resigned after five months at the organisation,...

Legion condemns poppy use on Ukip campaign advert

17 Apr 2015

The Royal British Legion has said that it is working to make sure that its poppy is “never again”...

MoJ stops short of formal investigation into PCC who awarded £500,000 to her own organisation

17 Apr 2015

The Ministry of Justice has said it is not launching a formal investigation into Northumbria police and...

Oxfam trials tap-to-donate technology

17 Apr 2015

Oxfam GB is running a trial of near-field communication technology to allow supporters to both donate...

Ice Bucket Challenge effect brings down average online donation amount

15 Apr 2015

The average online donation fell by 8.6 per cent in 2014 to £63.69, according to a survey by fundraising...

Education charity UCAS broke electronic marketing rules, says Information Commissioner

9 Apr 2015

The Universities and Colleges Admissions Service broke electronic marketing rules because its admission...

Join the discussion

Twitter button

@CSFundraising