Share

Charities sell themselves short in partnering with companies

Charities sell themselves short in partnering with companies
News

Charities sell themselves short in partnering with companies

Fundraising | Celina Ribeiro | 12 Nov 2012

Charities are underestimating the value they bring to companies in corporate partnerships, and are suffering from a case of low self-esteem not shared by the corporate sector.

In the Corporate-NGO Partnerships Barometer to be released on Monday by C&E, which echoes the sentiments in the Corporate Partnerships Survey 2012, just 42 per cent of charities say they feel that corporates view them as effective and professional  organisation; however, in fact, nearly three quarters of companies express the belief that charities are just such organisations and that they are able to do business with them.

More companies than charities said they felt that partnerships helped businesses to improve their business practices, and only 8 per cent of charities felt that by working with a company they could boost the company’s understanding of environmental and social issues.

The Barometer also reported a general expectation (across a combined sample of companies and charities) of the next year involving greater investment in charity-corporate partnerships.

But in contrast to Fundraising’s own corporate partnership survey, which exclusively polled charities, the majority of respondents to the C&E survey said that there was increased emphasis on charity-corporate partnerships now rather than in the past. In the 2012 Corporate Partnerships survey, only 32.3 per cent of charities said they felt company interest in charity of the year partnerships was increasing, and more than half felt it had decreased.

Most admired partnership: M&S and Oxfam


For the second year running the partnership between M&S and Oxfam has been nominated as the most admired charity-corporate relationship. The ongoing partnership, featured in a previous profile of M&S’ philanthropy, beat the Unicef and Pampers relationship and Boots and Macmillan partnership, which gained second and third place respectively.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Children's centre numbers fell by 800 after almost £500m of cuts, says Barnardo's

22 May 2015

Almost a quarter of children’s centres across the UK have been forced to close or merge as a result...

Sexual abuse charity to close after being overwhelmed with inquiries

21 May 2015

A child sexual abuse charity is set to close after it was overwhelmed with inquiries following the publicity...

Charities are being driven out of business by pension schemes, CFG tells DWP

20 May 2015

Skills for Logistics, a sector skills council charity, was driven into liquidation by its pension scheme...

Think carefully before changing your name, says free guide to rebranding

22 May 2015

Charities considering changing their name must first find out exactly what their staff, beneficiaries...

Homeless shelter investigated over ‘significant private benefit’ payments

22 May 2015

The Charity Commission has opened a statutory inquiry into a Bristol-based shelter after concerns were...

Clic Sargent chief executive to retire at the end of the year

21 May 2015

Clic Sargent chief executive Lorraine Clifton, has announced that she will retire at the end of the year...

Marie Curie grows visitor time and donor numbers online by a quarter after digital relaunch

22 May 2015

Marie Curie set out to improve its use of digital after realising that it was “limiting its future”...

Amnesty trials virtual reality headsets for street fundraisers

21 May 2015

Amnesty International UK has given street fundraisers virtual reality headsets so they can show the public...

Review programme launched to help charity sector embrace digital technology

20 May 2015

A review programme has been launched by think tank NPC to assess how to improve access to digital technology...

Join the discussion

Twitter button

@CSFundraising