Share

Charities sell themselves short in partnering with companies

Charities sell themselves short in partnering with companies
News

Charities sell themselves short in partnering with companies

Fundraising | Celina Ribeiro | 12 Nov 2012

Charities are underestimating the value they bring to companies in corporate partnerships, and are suffering from a case of low self-esteem not shared by the corporate sector.

In the Corporate-NGO Partnerships Barometer to be released on Monday by C&E, which echoes the sentiments in the Corporate Partnerships Survey 2012, just 42 per cent of charities say they feel that corporates view them as effective and professional  organisation; however, in fact, nearly three quarters of companies express the belief that charities are just such organisations and that they are able to do business with them.

More companies than charities said they felt that partnerships helped businesses to improve their business practices, and only 8 per cent of charities felt that by working with a company they could boost the company’s understanding of environmental and social issues.

The Barometer also reported a general expectation (across a combined sample of companies and charities) of the next year involving greater investment in charity-corporate partnerships.

But in contrast to Fundraising’s own corporate partnership survey, which exclusively polled charities, the majority of respondents to the C&E survey said that there was increased emphasis on charity-corporate partnerships now rather than in the past. In the 2012 Corporate Partnerships survey, only 32.3 per cent of charities said they felt company interest in charity of the year partnerships was increasing, and more than half felt it had decreased.

Most admired partnership: M&S and Oxfam


For the second year running the partnership between M&S and Oxfam has been nominated as the most admired charity-corporate relationship. The ongoing partnership, featured in a previous profile of M&S’ philanthropy, beat the Unicef and Pampers relationship and Boots and Macmillan partnership, which gained second and third place respectively.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Action for Children plans to boost investment in fundraising

23 Sep 2014

Action for Children is planning to boost its investment in fundraising in a bid to offset the vagaries...

Too many charities 'moan and whinge', says Scope CEO

23 Sep 2014

Most charities would prefer to “moan and whinge about how hard life is” rather than innovate to drive...

UK Community Foundations wants government to discourage new private trusts

23 Sep 2014

Umbrella body UK Community Foundations has recommended tougher restrictions on private trusts in order...

UK Community Foundations wants government to discourage new private trusts

23 Sep 2014

Umbrella body UK Community Foundations has recommended tougher restrictions on private trusts in order...

National Children’s Bureau sells publishing arm to commercial publisher

23 Sep 2014

National Children's Bureau has sold its book publishing arm to commercial publisher Jessica Kingsley Publishers...

Kids Company could close without more government funding

22 Sep 2014

The chief executive of the children’s charity Kids Company has said that it is at risk of closure unless...

JustGiving page for Manchester Dogs’ Home receives four donations a second

15 Sep 2014

JustGiving has said that donations going to an appeal for the Manchester Dogs’ Home following an arson...

Commission's new online charity search to launch soon after delay

15 Sep 2014

The Charity Commission’s searchable online register of charities is due to launch in beta this autumn,...

Charities warned that digital campaigns can be 'counterproductive'

9 Sep 2014

Charity digital campaigns can be counterproductive and will need to change to keep the attention of those...

Join the discussion

Twitter button

@CSFundraising