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Locog: Greentop was offering 'Olympic entertainers'

Greentop Community Circus website before Locog got in touch
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Locog: Greentop was offering 'Olympic entertainers'2

Fundraising | Tania Mason | 12 Jul 2012

The London Organising Committee of the Olympic and Paralympic Games has defended its move to demand that Greentop Community Circus remove all Olympics references from its fundraising activities.

Civilsociety.co.uk reported yesterday that circus arts charity Greentop had been forced to abandon the Olympics theme of its monthly fundraising cabaret after Locog got in touch to warn that it was infringing copyright.  The Greentop Youth Circus also had to change the theme of its end-of-year show as it too had an Olympics theme.

Locog has been accused of being disproportionate and heavy-handed in its drive to protect the branding rights of official Olympics sponsors, with the result that small organisations are put off doing anything to celebrate the Games for fear of breaking the law.  

A number of civilsociety.co.uk readers posted comments to that effect on yesterday’s story.

But Locog has insisted it was right to tackle Greentop over the issue, as the circus was not just planning to theme its events around the Games, it was actually offering ‘Olympic entertainers’ for hire through its website.

A spokesman provided an image of the web page (see below) and said: “A London 2012 representative gave them a call and explained that use of the brand has to be protected because the money to stage the Games is being raised privately through sponsorship, ticketing and merchandise sales.

“London 2012 asked Greentop Community Circus to remove the ‘Olympic entertainers’ section of their website, which they have now done.”

Scroll down to see the web page in full...

Greentop website
 

Bev Cross
Legal Consultant
Voluntary Action Sheffield
12 Jul 2012

How is offering entertainers to be confused with offering athletes? I realise that the (official) Games are meant to be entertaining, but how would any reasonable person reach the conclusion that this event was something to do with the Olympic Games? Has the word 'Olympic' now been so heavily 'protected' that even using it to references to the ancient Greeks can no longer be done without infringing copyright?

Jay Kennedy
Head of Policy
Directory of Social Change
12 Jul 2012

'the money to stage the Games is being raised privately through sponsorship, ticketing and merchandise sales' - LOCOG's sponsorship and ticket revenue may pay for the actual event but without billions more in public investment - including over £2 BILLION of Lottery money - there would be no 'stage' to stage them upon.

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