Share

Two attrition-focused products launched at Convention

Two attrition-focused products launched at Convention
News

Two attrition-focused products launched at Convention

Fundraising | 6 Jul 2012

Two products designed to reduce attrition of regular donors were launched earlier this week at the Institute of Fundraising’s National Convention.

Face-to-face fundraising company Fundraising Initiatives officially launched a new mobile offering, already used in North America, which aims to validate new sign-ups on the spot, reducing the chance they won’t make a first payment. The system uses an iPad app alongside mobile validation technology to confirm the new donors’ details immediately and has reduced the lag between sign-up and first payment in the campaigns in which it has been used thus far. Battersea Dogs and Cats Home has been using the company’s iPad technology in their face-to-face acquisition.

Meanwhile, Rapidata has developed technology which identifies the key points in a regular giver’s relationship with a charity at which they need to be contacted in order to reduce attrition. Launched at the Convention on Monday this week, Rapidata says that ‘Trigger Communications’ reduced attrition by nearly 60 per cent over six months in a trial with Action for Children. 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

VAT tribunal judgment on investment management fees worth tens of millions to the sector

30 Jun 2015

Charities should be able to reclaim VAT on investment management fees, a tribunal has ruled, in a move...

St John Ambulance records first operating surplus in seven years

30 Jun 2015

First-aid charity St John Ambulance has recorded its first operating surplus in seven years, as its income...

Founders of music charity found innocent of fraud, but charges forced them to shut down anyway

29 Jun 2015

The founders of a Newport-based music charity have been cleared of all charges over conspiracy to defraud...

Breast Cancer Now loses a quarter of its staff after merger

30 Jun 2015

Breast Cancer Now has reduced staff numbers by a quarter since the merger, through a mix of redundancy...

Charity ordered to seek advice on reclaiming £130,000 missing funds from former trustee

30 Jun 2015

A charity has been ordered to seek independent advice on reclaiming £130,000 of missing income after...

Trustees must answer to the public over high chief executive pay, says minister for civil society

29 Jun 2015

Trustees must do more to give the public confidence in charities, and must make sure charitable donations...

Contactless donations set to soar, CAF study suggests

24 Jun 2015

There is a “massive future” for charity donations using contactless payment technology, according...

RBG Kew denies pressuring TripAdvisor into deleting hundreds of negative reviews

22 Jun 2015

Kew Gardens has denied claims that it pressured travel site TripAdvisor into deleting negative reviews...

JK Rowling charity scoops top prize at Charity Awards 2015

19 Jun 2015

A charity set up by JK Rowling ten years ago to close children’s institutions and orphanages in developing...

Join the discussion

Twitter button

@CSFundraising