Share

National Trust launches appeal for White Cliffs

National Trust launches appeal for White Cliffs
News

National Trust launches appeal for White Cliffs

Fundraising | Celina Ribeiro | 27 Jun 2012

The National Trust has launched an appeal to raise £1.2m to protect a famous stretch of Kentish coastline, the White Cliffs of Dover.

The charity launched the appeal today and must raise the sum by the year’s end. The money will be used to maintain the 1.34km strip overlooking the port of Dover and ensure public access.

The National Trust has a cross-media approach to the campaign, with appeal letters and emails arriving in the letterboxes and inboxes of existing supporters and people who have donated to the charity’s long-running coastal Neptune appeal today. Major donors and other organisations are also being approached for support.  

The web is a large element of the campaign. The National Trust is encouraging donors to give online to the appeal, entering online donors in a prize draw to win tours of the site. Supporters are also asked to ‘carve their name’ into virtual White Cliffs. All online donors can upload a picture, message and their name onto a grid picture of the national icon and are encouraged to share their action on social media. The number of donors carving their name on the wall has been rising slowly but steadily all morning.

To keep the momentum of the campaign alive, a spokesman said the charity has planned three or four key moments throughout the year. There will be a reminder moment in late July, and a writer in residence will set up in Dover in August and will blog, tweet, release podcasts and an e-book about what the coast means to Britain but linking heavily to the White Cliffs site.

The appeal will also feature in the National Trust’s autumn magazine. 

Dame Fiona Reynolds, director general of the National Trust, said there is an urgent need to protect the site: "If we don’t raise the money then the future of the White Cliffs is uncertain and this stretch of coastline might one day be disrupted by inappropriate management or development,” she said.
 

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

BeatBullying lost out on major funding sources in 2013

30 Oct 2014

The BeatBullying Group lost out on major sources of funding in 2013, exacerbating its cashflow problems,...

St Mungo's staff plan new ten-day strike

30 Oct 2014

Staff at St Mungo’s are planning to strike again for ten days from next Wednesday in further protest...

Commercial auditor joins Charity Commission board

30 Oct 2014

The Charity Commission has appointed an experienced commercial auditor to replace former board member...

St Mungo's staff plan new ten-day strike

30 Oct 2014

Staff at St Mungo’s are planning to strike again for ten days from next Wednesday in further protest...

Acevo announces Lord Low is chairing a commission on sector regulation

30 Oct 2014

The chief executives body Acevo has set up a commission on sector regulation that will assess whether...

Independent press regulation body not charitable, Commission rules

30 Oct 2014

An organisation set up to fund an independent press regulator cannot be registered as charitable, the...

BeatBullying's technology CIC has not filed accounts with Companies House

22 Oct 2014

A software community interest company set up by the BeatBullying Group in 2012 is almost a year late filing...

Blackbaud launches online giving platform for individual fundraisers

17 Oct 2014

Blackbaud has launched its online giving platform, everydayhero, for fundraisers in the UK in a bid to...

Don't dismiss social media 'slacktivists', fundraisers told at IFC

16 Oct 2014

Charities should embrace and love charity ‘slacktivists’ because social is a great ramp for new donors,...

Join the discussion

Twitter button

@CSFundraising